SheerLuxe Success Stories: James Averdieck

SheerLuxe Success Stories: James Averdieck

In this week’s SheerLuxe Success Stories, we’re joined by James Averdieck, the mastermind behind everyone’s favourite indulgent desserts, Gü puddings…

Yes, the man whose empire includes those naughty little ramekin soufflés – responsible for adding a whopping 200 million calories to the nation’s waistline each week – stopped by to talk about his life before Gü, the power of an effective marketing campaign, his new venture with Coconut Collaborative and his relationship with his entrepreneur father.

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