6 Fashion Editor-Founded Brands Worth Knowing
6 Fashion Editor-Founded Brands Worth Knowing

6 Fashion Editor-Founded Brands Worth Knowing

These days, it seems a background in fashion styling and magazines is almost a pre-requisite for launching a successful label. Here are some of our favourites run by former Vogue editors, esteemed journalists and experienced stylists…
By Bibby Sowray

All products on this page have been selected by our editorial team, however we may make commission on some products.

Blazé Milano

Blazé Milano was co-founded by stylists Corrada Rodriguez D'Acri, Delfina Pinardi and Sole Torlonia, who met at Elle Italia. Known for its beautifully cut, luxurious blazers – all of which are handmade in Italy – every style features the brand’s signature curved ‘smiley pockets’. Trust us when we say these pieces will be in your wardrobe forever.


The brainchild of former T magazine editor Isabel Wilkinson, Attersee started life during the first lockdown and launched properly in 2021. It focuses on high-quality, easy throw-on pieces and its ‘sculpted vest’ – a contemporary take on a waistcoat – is all over Instagram. Followers of stylish women like TyLynn Nguyen might remember its striped ‘pop-over’ linen-cotton shirt was this summer’s must-have beach cover-up.

Rotate Birger Christensen

Jeanette Madsen and Thora Valdimars met while working as fashion editors at a Danish magazine. In 2019, they set up Rotate in collaboration with the Copenhagen-based concept store Birger Christensen. Their brand is now synonymous with colourful, joyful party wear, as well as luxe athleisure wear via the more casual off-shoot, Rotate Sunday. The opposite of Scandi minimalism, Rotate is all about colour, texture and statement silhouettes.

La Ligne

Take two former US Vogue editors, add one high-fashion brand executive and you get La Ligne. Taking the stripe as their starting point, Valerie Macaulay, Meredith Melling and Molly Howard  created a brand that offered a luxe but affordable take on the essentials, like the perfect Breton top or everyday trousers. The brand has since branched out into sleepwear, loungewear and summer dresses – the navy Phillipa dress has become a fashion-girl must-have. 


You’re no doubt familiar with Sleeper’s linen dresses. The Ukrainian brand was founded by former fashion editors Kate Zubarieva and Asya Varetsa – and today its linen co-ords, feather-trimmed satin pyjamas and diaphanous dresses have made it a resort-wear go-to for the fashion set.


Christine Centenera was a street style regular when she co-founded Wardrobe.NYC in 2017. A long-serving fashion editor at Australian Vogue, she created the label as a solution to the endless fashion cycle. Launching with four and eight-piece collections of wear-forever basics including black leggings, the perfect tee, a white shirt and the ultimate tailored coat, the line has since expanded via collaborations with brands like Levi’s and Carhartt. Plus, with a brand new collab with icon Hailey Bieber just announced, there's no doubt it will be the brand on everyone's lips this A/W.

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