6 Pretty Underwear Brands To Know About

6 Pretty Underwear Brands To Know About

We’re here to prove pretty underwear can be synonymous with comfort. From perfect everyday basics to something a little more special, here’s our edit of the brands you need to have on your radar.

All products on this page have been selected by our editorial team, however we may make commission on some products.


Lonely’s subtly sexy and sophisticated lingerie is often top of our list. Delicate lace coupled with practical shapes is the signature of this New Zealand-born brand – and the pieces won’t break the bank either. 

Visit LonelyLabel.com 

Nénés Paris 

Nénés Paris uses scrap fabrics and old plastic bottles to create the yarn used in its fabrics. The underwear is pretty yet practical, including some beautiful period-style pieces. 

Visit Nenes-Paris.com


Bold colours and subtle detailing are what sustainable Scandi brand Underprotection does best. Too good to be hidden beneath layers, this is the kind of underwear you’ll want to be seen in, whether it’s a strap peeking out from under a tank top or a glimpse of colourful lace from beneath an unbuttoned oversized shirt. 

Visit Underprotection.EU

Hanky Panky 

Founded in 1977 by Manhattan-based duo Gale Epstein and Lida Orzeck, Hanky Panky is known for its lacy bras and knickers – we promise they’ll become an essential part of your wardrobe. Style and comfort combine in everything from neutral colours to bold brights.

Visit HankyPanky.co.uk


Crease creative directors Kate and Rosemary met in their final year at London College of Fashion. With sustainability at the core of everything it does, Crease considers the environmental impact of every single decision it makes – from its fabrics and manufacturing processes to packaging and studio practices.

Visit CreaseStudios.com

Le Petit Trou 

Zuzanna Kuczyńska created Le Petit Trou after spying a gap in the market for lingerie created solely for women, by women. Expect pretty separates with plenty of feminine details – think ruffles, sheer fabrics, bows, flowers and hearts.

Visit LePetitTrou.com

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