The Clever Diamond Brand You Need On Your Radar

The Clever Diamond Brand You Need On Your Radar

If you’re after contemporary fine jewellery at affordable prices, Chupi is the name to know. The brand’s delicate designs, vintage aesthetic and sustainable approach have made it an SL-favourite – and from engagement rings to everyday pieces, you’re bound to find something you love. Here’s more, plus our favourite pieces available now.


Delicate Designs

Fans of the dainty gold jewellery trend will be easily seduced by Chupi. From teeny tiny stacking rings to disk necklaces, their pieces are fine, subtle and look great layered or worn alone. Many have a deliciously imperfect feel – Chupi’s pieces are different because they look lived in – a little bit vintage, a little bit quirky. Their unique take on the mottled, molten gold trend – inspired by the natural beauty of Ireland, where the brand hails from – is its USP. But if it is a more glossy finish you're after, the brand has some simple, polished gold designs in the mix too. 

A Handmade Approach

Each Chupi piece is consciously created in Ireland using recycled gold and conflict-free diamonds. Every design is handmade by 13 craftspeople in the brand’s workshop and takes six to eight weeks to make, so nothing is mass manufactured. Each design also comes beautifullywrapped in fully recyclable boxes – take it from us, this is some of the prettiest packaging out there.


Chupi is one of a few brands pioneering lab grown diamonds. Far more sustainable than traditional diamond mining, but with no discernable difference other than their origin, they’re the future of fine jewellery – and Chupi is leading the curve. Browse the brand’s wide range of beautiful engagement rings designed with lab grown gems here

The Little Extras

We couldn’t talk about Chupi without mentioning their clever digital ring sizer. Head to on your phone, and using a credit card and an existing ring, the site will help you work out your exact size – an essential tool when it comes to shopping for jewellery online. They also have a really helpful VIP service – just email and they’ll answer any queries with real care and expertise - or request a virtual appointment with the diamond specialists for January onwards, to discuss everything from styling pieces to choosing your stones. 


Final orders for Christmas must be made by December 15th. Chupi will be accepting pre-orders for January from that date - so either get that gifting shopping done early, or give yourself something to look forward to in the new year...

From thin, barely-there chains to delicate rings, Chupi is the name to know for everyday jewellery with a twist. This star necklace is high on our wish list.
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