The Brand To Know Now For Off-Duty Essentials
The Brand
Founded in 2015 by London-based husband and wife Lara and Ben Mead, Varley is known for putting a contemporary, fashion-led spin on staples. Fuelled by an instant connection and a merging of passions, the pair set out to launch a brand which fused fashion and function to offer contemporary clothing for the modern woman's evolving lifestyle. Today, Varley's reputation for exceptional quality, relaxed styles and detailed finishes precedes it.
The Style
With headquarters now split between London and Los Angeles, Varley encapsulates the best of both cities. Each collection is designed to complement the way you live and move, blending effortless style with premium quality and comfort. Expect half-zip sweatshirts with oversized collars, fleeces with detailed trims and hardware, second skin leggings reimagined in pared-back colour palettes and quilted jackets in modern silhouettes. The brand has also created a signature DoubleSoft™ fabric which is smooth and cool to the touch, lightweight and breathable, making it perfect for everyday layering.
The Store
The brand has just opened a brand new flagship store on King’s Road London, offering a calm yet elevated space in which to shop its new collection. Full of curated art by emerging artists, and sculptural accents, it was designed in collaboration with HÁM Interiors.
Shop now at Varley.com
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