The Conscious Edit: September

The Conscious Edit: September

Welcome to The Conscious Edit, our new monthly feature bringing you the very best brands, products and initiatives from the world of sustainable fashion. Whether it’s a clever way to recycle your handbags or the responsible luxe label we love, these are the conscious new products, services and launches to know about this month…

The Affordable Edit

Rêve en Vert championed environmentally friendly brands long before sustainability was a trend. The luxe online platform curates the very best in conscious fashion, beauty and homeware, while the under-£50 edit puts paid to the idea that responsible shopping always comes with a hefty price tag. From underwear crafted from organic cotton, to towels and organiser bags in un-dyed fabrics – plus, a healthy dose of bathroom essentials – their new collection takes the hard work out of affordable, sustainable shopping.


The Chic Bags

The roster of unexpected materials that can be transformed into wearable garments never ceases to amaze. Mashu is the London-based handbag label crafting imitation leather from hemp and Pinatex – a fabric made from the waste product of pineapples. By also using recycled polyester, the brand is able to reduce energy consumption and CO2 emissions by 80% – plus, transparency is key, with every bag accompanied by a QR code so you can track its journey, right from conception. Oh – and did we mention they’re seriously stylish? With structured bodies and cool top handle details, we love their clean, minimalist finish for seasonless style.


The Clever Charity Initiative

Dragons Den viewers will be familiar with Thrift +, the clever website which makes donating your clothes easier than ever. Eliminating the need to take pre-loved pieces to your local charity shop, Thrift + will send you a bag to fill, which they then collect before listing your items for resale, with all proceeds going to a charity of your choice. A convenient, conscious way to encourage that wardrobe clear out.

Visit Thrift

The Vintage Edit

If the idea of vintage shopping conjures up visions of tatty old thrift shops, think again. Plenty of smart new brands are carefully curating luxe pre-loved edits, including Retold, which finds vintage pieces resembling contemporary trends (think big collared blouses, neutral tailoring and tough utility wear) and re-sell them via their online platform. Subscribe on their website to beat the (virtual) crowds.


The Luxe Label

The best kind of sustainable brand is one which refuses to compromise on style. Enter Yasmina Q, the new London label crafting beautiful evening dresses from deadstock and sustainably sourced fabric in small production runs to eliminate waste. Most pieces are available now, whilst some of their decadent, asymmetric styles are made on a pre-order basis – so when those big events are finally back on the agenda, give yourself a six-week window to receive these beautiful occasion styles.

Visit Yasmina

The Second Life Initiative

FarFetch has long been a treasure trove for vintage handbags, but now they’re not just selling them – they’re buying them, too. The fashion behemoth’s Second Life initiative allows you to exchange your pre-loved designer bags for FarFetch credit – and the process couldn’t be simpler. The only downside is they won’t accept bags with any form of wear and tear, so be sure to give your designer accessories a bit of TLC before uploading them for a quote.

Visit Second

The Wooden Trainers

First pineapples and now wood. Austrian label Giesswein’s new range of sneakers are crafted from eucalyptus fibres. The cool, sporty style comes in a range of colours, is created without any chemical processing and is entirely biodegradable – plus, the manufacturing process uses just a twentieth of the water required to make the same product in cotton. We’ll be adding the white pair to our everyday repertoire stat.


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