The Conscious Edit
@VERAVANERP
THE DENIM BRAND
Mud Jeans
Mud Jeans is revolutionising the denim industry with its commitment to sustainability and social transparency. Its innovative approach ensures that every pair of jeans is recycled into a new pair to eliminate waste – the brand has managed to reduce its water usage by 92% compared to the average denim process. Partnering exclusively with manufacturers dedicated to worker wellbeing, it also prioritises natural materials like organic and recycled cotton. Looking to the future, MUD Jeans has also embarked on the 'Road to 100', aiming to create jeans from 100% post-consumer recycled cotton.
Visit MudJeans.eu
THE LINGERIE LABEL
Peachaus
The affordable selection of underwear and sleepwear on offer from Peachaus is as stylish as it is sustainable. The brand has partnered with manufacturers in Portugal to minimise environmental impact and all garments are crafted from ethically grown yarns including organic cotton, regenerative bamboo and recycled polyester. Additionally, Peachaus has committed to prioritising human welfare by supporting female ex-offender charities and offering mentoring schemes for aspiring fashion designers. With the belief that young people will transform the fashion industry for the better, the team regularly visit schools and colleges to share their knowledge on circular design and raise awareness about the implications of supporting less sustainable brands.
Visit Peachaus.com
THE NEW COLLECTION
Ninety Percent
Ninety Percent is a sustainable fashion label that directs – surprise – 90% of its profits towards environmental and social causes. The brand strives to promote sustainability and social responsibility by cultivating its materials from low-impact, vegan sources. The brand's latest ‘crinkle' collection has been made using an innovative crinkle fabric handcrafted in Portugal and includes a range of semi-sheer shirts, skirts and trousers in a range of monochromatic and muted tones. Whether you style the pieces together as a stylish co-ord, or wear the crinkle skirt with a simple cotton t-shirt, these pieces will are guaranteed to elevate your transitional wardrobe.
Visit at NinetyPercent.com
THE IWD COLLABORATION
Mother of Pearl X Uri
Mother of Pearl has partnered with Uri to celebrate their shared values of sustainability and community support this International Women’s Day. The collaboration consists of eight limited-edition, hand-woven bags that combine Uri’s straw tote design with Mother of Pearl’s leftover deadstock. The styles are available in two colourways, both of which are crafted from 100% natural abaca and hand-made in London to reduce carbon emissions. All profits from the partnership will be reinvested back into the Filipino community to support local trade and business.
Visit MotherOfPearl.co.uk
THE DESIGNER COLLECTION
Miu Miu Upcycled
For its fourth upcycled collection, Miu Miu has released a line of reworked denim and patchwork bags. The limited-edition line is accompanied by a capsule collection celebrating Chinese New Year and pays homage to vintage clothing and its contribution to circular fashion. Featuring only denim pieces that predate 2000, everything has been specifically selected for its colour or pattern.
Visit MiuMiu.com
THE LUXURY BAG PLATFORM
MORE Luxury Club
MORE is a new way to access luxury bags. Simply team up with four other community members to split the cost of a bag so that you only spend a quarter of the typical retail price. Once you’ve invested, using a shared calendar, you can book your bag for up to ten weeks every year and enjoy affordable luxury for less. You can also easily sell your share and reclaim your investment whenever you want. With a range of high-end designers including Chanel and Dior of offer, think of this as a hassle-free and sustainable way to incorporate those iconic pieces into your own wardrobe.
Visit MoreLuxury.Club
THE JEWELLERY BRAND
Agmes
New York-based Agmes was founded by two sisters to create modern jewellery pieces that can become future heirlooms. Inspired by art, the natural world and architecture, all materials used are sourced from recycled metals and any scrap metal is melted down for reuse. Designed with tactility and comfort in mind, each piece is handcrafted by skilled artisans in NYC.
Visit AgmesNYC.com
THE ATHLEISURE BRAND
PRISM²
Established as an off-shoot from its parent brand PRISM, Prism2 presents a collection of body contouring garments designed to function as swimwear, underwear, or sportswear, offering maximum versatility and cost per wear. Crafted in Italy using a Greenpeace-certified 3D knitting technique, the multi-functional pieces have been made using eco-friendly dyeing methods and minimal waste production, reflecting the brand's conscious approach to the design process. It's not surprising really, to hear PRISM has long been recognised by organisations including the British Fashion Council for its commitment to promoting circular fashion.
Visit at PrismLondon.com
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