The Conscious Edit
THE PRE-LOVED SITE:
Hand me Dôen
Dôen has launched Hand me Dôen – a pre-loved platform for customers to buy and sell older Dôen pieces. Every time you sell something via the site, you’ll earn credit that’s redeemable against newer purchases – and help Dôen fulfil its commitment to sustainability as it aims to create and curate beautiful pieces that outlive the short lifecycle of so much fashion.
Visit ShopDoen.com
THE HOMEWARE UPCYCLER:
Tableau UK
Tableau sources vintage linen tablecloths and, through various tailoring techniques, repurposes them into beautiful, embroidered garments. Perfect for summer, the collection includes handcrafted slip dresses, halter-neck midi dresses and kimonos. There’s also a bespoke option if you want the team to have a go at creating something entirely unique.
Follow @Tableau_UK
THE JEWELLERY LABEL:
Matilde
Matilde is a fine jewellery brand that makes pieces to be passed down the generations. Established on the principles of sustainability, transparency and fairness, it uses recycled 14ct gold and lab-grown diamonds to create sustainable show-stopping pieces. There are several collections worth browsing online but the latest – Troia – encompasses beautiful gemstone and crystal pieces inspired by idyllic Portuguese summers. To top it off, Matilde will plant a tree for every purchase made.
Visit MatildeJewellery.com
THE MISSION-BASED BRAND:
The Avantguard
Faiza Seth launched The Avantguard after being diagnosed with early-stage cataracts. It sells UV400 protective, premium sunglasses that are manufactured in Japan from biodegradable, recycled and plant-based materials, which allow for lightweight and flexible lenses. Alongside a range of frame shapes and designs, the brand offers blue-light protective lenses to preserve eye health.
Visit TheAvantguard.com
THE POP-UP:
Luxe Collective
Launched by brothers Joe and Ben Gallagher, Luxe Collective buys and sells pre-loved designer items. Unlike other marketplaces, the brand offers instant quotes for sellers – so there’s no need to wait for a buyer to come forward for you to be paid. Followed by more than a million users on social platforms, the brand went viral during the pandemic and now it’s launching a London pop-up store at The Royal Exchange in the City. Running from 15th July to 9th August, the pop-up store will take on a playful personality reflecting the brand’s ‘disruptive’ nature, with lots of competitions and exclusive merch on offer.
THE UKRAINIAN PLATFORM:
Bettter.Us
Former Vogue Ukraine fashion director Julie Pelipas is behind Bettter. The brand redesigns older garments that are non-uniform in shape, size and design to produce new pieces and keep these original materials out of landfill. There are multiple collections online, spanning tailored jackets, suits and skirts – all designed in and shipped from Ukraine. Just bear in mind that shipping from the region is tricky due to the ongoing war with Russia, so pieces could take some time to reach you.
Visit Bettter.Us
THE COLLABORATION:
Free People X With Nothing Underneath
Free People is launching its second collection with British brand With Nothing Underneath. Inspired by men’s tailoring, the collection will include a range of chic shirts in bright colours and designs – reflecting Free People's bohemian style. All the cottons used are 100% organic, with both the blue and pink linens European Flax certified. Additionally, all shirt buttons are by-products of food manufacturing processes and are completely biodegradable.
Visit FreePeople.com
THE SWIMWEAR:
Kayll
Kayll is a sustainable resort wear brand, designed and ethically manufactured in London. Inspired by the female founder's love of travelling but difficulty in finding modest swimwear, Kayll showcases a large collection of elegant and modest swimwear. Alongside a range of high-waisted bikinis and one-piece sustainable swimsuits, the brand also offers a full range of beautiful, floral silk kimonos and cover-ups. Renewable energy methods are used to produce all pieces, all workers are paid a fair living wage and all packaging is eco-friendly.
Visit Kayll.com
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