The Conscious Edit
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The Conscious Edit

In The Conscious Edit, we bring you the very best brands, products and initiatives from the world of sustainable fashion. Whether it’s a vintage find or an eco-friendly venture from brands we love, these are the new conscious launches to know about…
By Elaine Lloyd-Jones /

All products on this page have been selected by our editorial team, however we may make commission on some products.

Odyssey Dress, £235
Odyssey Dress, £235

The Holiday Collection 

Nothing evokes the holiday mood quite like effortless linen – something sustainable brand Cleeyae does so well. Offering timeless styles for ‘modern bohemians’, silhouettes are designed to be forgiving and flattering for years to come – plus, every garment is handmade to order from natural or deadstock fabrics. From co-ords to puff-sleeved midis, there’s plenty to add to your wish list. 

Visit Cleeyae.com

The Swimwear Capsule

Inspired by a photograph of founder Carla’s grandmother, Dolla is all about capturing the spirit of the Mediterranean. Designed in Paris and sustainably made in Italy and Portugal, the brand offers two hero styles: the Dolores, a triangle bikini in an elegant cut, and the Lola, a graphic one-piece with a vintage-inspired square neckline. Each piece comes with interchangeable jewellery straps – which have been specially treated so they won’t rust –and in an organic cotton protective pouch. 

Visit DollaParis.com

The New Jewellery Launch

Founded by sisters Rosanna and Christie, sustainable jewellery brand Otiumberg is launching a capsule collection – designed to add the perfect finishing touch to any occasion. With diamond bar constellations and pearl drop earrings part of the mix, it has something for every taste and budget.

Visit Otiumberg.com

The New Buy & Sell Initiative

One of our favourite Danish brands, Ganni is expanding its rental REPEAT universe which launched in 2019 with a new digital peer-to-peer resale platform. That means Ganni girls can now buy and sell pre-loved pieces through the brand’s own website, with sellers able to set their price, and once sold, choose between a bank transfer or store credit with an additional 20% value, to spend online. 

Visit Ganni.com

Wool Blazer, £710
Wool Blazer, £710

The Sophisticated Label

Luxury womenswear label Bite Studios is on a mission to create sustainable, impeccably tailored and thoughtfully designed clothes. The brand uses natural organic and low-impact fibres, and takes a timeless approach to design. From slick wool blazers and shirting to minimalist dresses, its latest drop has everything you need to curate a stylish and sophisticated wardrobe. 

Visit BiteStudios.com

The Minimalist Brand

Designed by founder Charlotte Cameron, Berjoan is the luxurious day wear brand with an understated aesthetic. As a trained knitwear and textile designer, Charlotte is truly committed to ethical manufacturing and beautiful craft through her collection of voluminous blouses, dresses, skirts and knitwear. Pieces are designed and made at a studio in Oxfordshire and everything is intended to transcend the seasons – offering longevity and the chance to be passed down the generations.

Visit Berjoan.co.uk

Novel Tote Bag, £1,050
Novel Tote Bag, £1,050

The Bag

Designing in Oxford and handmaking in London, Naru Studios is the new bag brand to know. Not only does it source materials from organic or regenerative farms in Europe, it uses natural dyes and London artisans to make its bags – all of which are 100% biodegradable. The range is small but expertly thought out, spanning totes to compact crossbodies. 

Visit NaruStudios.com

The High-Street Rental Service

Already one of our high-street go-tos, French Connection is the latest retailer to join the rental revolution by offering up its latest collection for hire. As of today, you can rent pieces from the current season – which includes everything from party and occasionwear dresses to everyday styles – with no subscription needed. Simply log on, select the item of your choice and add it to your cart. Prices start from just £10 and renters can hold onto them for between four and 16 days. 

Visit FrenchConnectionRental.com

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.

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