The Conscious Edit: October
The Conscious Edit: October

The Conscious Edit: October

In The Conscious Edit, we bring you the very best brands, products and initiatives from the world of sustainable fashion. Whether it’s a new label or an eco-friendly venture from someone we love, these are the conscious launches to know about this month…
By Elaine Lloyd Jones

All products on this page have been selected by our editorial team, however we may make commission on some products.

The Vegan Leather Brand

If you’re looking for faux leather, Milan-born THEMOIRè should be on your radar. Ethical and eco-friendly, not only does THEMOIRè donate a percentage of its profits to organisations that are committed to climate change, it also plants a tree for each bag sold. Combining Italian craftsmanship with recycled materials, the brand’s leather-look clutches and vegan trenches will make the perfect plus one this party season.


The Resale Programme

One of our all-time favourite brands for pretty dresses and blouses, Dôen has just launched Hand Me Dôen – a re-commerce programme focused on wearing and sharing pre-loved pieces. With authenticity and quality checks in place, brand fans will be able to buy, sell and earn store credit, which can be redeemed on new or pre-loved Dôen pieces. If you missed out on styles from previous collections, watch this space… 

Visit ShopDô

The Natural Knitwear

Looking for conscious knitwear? Sheep Inc. is among the first clothing companies to produce pieces with a naturally carbon-negative footprint. Combining age-old techniques and modern innovations, the brand offers soft modern knits that do the planet more good than harm. This autumn, it’s launched knitwear in its purest form by way of a new zero-dye collection – the all-natural turtleneck is one of our favourite finds.


The High-Street Rental Service

One of the most reliable destinations on the high street, John Lewis has launched its first womenswear online rental service, offering a carefully curated collection of designer brands and pieces for hire. Customers can browse online and choose to rent items for four, eight, ten or 20 days, with next-day delivery also on offer if needed. Perfect for the upcoming party season.


The Denim Pop Up

One of our favourite brands for great shapes and vintage washes, RE/DONE has landed in London with a pop-up on Chiltern Street. The new immersive store experience – which includes a window display by local artist Louis Gibson – pays homage to the brand’s sustainability and upcycling processes, while offering some of the most iconic and covetable styles around; think reconstructed Levi’s like the 70s straight. The store will also sell vintage marketplace collectables, making it the perfect destination for vintage and denim lovers alike. Running now until November 30th.

17 Chiltern St, Marylebone, W1U 7PQ


The Instagram Find

We love discovering small brands on Instagram and our newest find is Swedish-based Birgitta Helmersson – an independent zero-waste women’s clothing brand. Designer Birgitta’s self-titled label uses zero-waste pattern cutting and only creates small collections, designed and made in-house, using natural and repurposed fabrics. We have our eye on the ZW bell jacket.


The B Corp Certified Workwear

Dai’s aesthetic marries London tailoring with forward-thinking New York attitude. The result is a collection of timeless designs that deliver on versatility, function and style. The latest drop includes wool bombers, classic shirting and smart suits. With B Corp status, the brand uses eco-certified fabrics, suppliers powered by renewable energy and offsets the carbon footprint on 100% of shipments – plus, everything is focused on empowering women. 


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