Boyish uses 1/3 of the water normally used to create a pair of jeans and recycles it so that no contaminated water pollutes the environment. If you love vintage-style denim, Boyish’s lived-in, throwback designs will be a favourite.
With a focus on using premium fabrics, DL1961 claims their ‘sculpting’ jeans will never lose their shape. The fabric is made using natural dyes derived from plants, while the state-of-the-art machinery in their solar-powered factories track water consumption and dye usage for every pair of jeans.
ELV (an acronym for ‘East London Vintage’) Denim’s signature contrast dual toned jeans look as so through combining two halves of old vintage jeans, making them a zero-waste brand with virtually no environmental impact. Buy these if you like statement denim in high rise, vintage fit.
Everlane works closely with cherry-picked factories that produce the finest ethical products, ensuring those who make the clothes are paid fairly with reasonable working hours. If you’re nervous about buying jeans online, there’s the option to view what they look like on four different sized models.
Though not entirely sustainable (yet), MIH has made steps in the right direction with its ‘Paradise’ collection, which uses certified organic cotton and low environmental impact dyes. The brand’s aim is to make their entire denim offering the same level of sustainability by 2020. We love the nod to French girl denim with high waisted button flies and a staple jumpsuit in the perfect wash.
Favourites of Lucy Williams, Sabina Socol and Monikh Dale, Re/Done’s popularity stems from reworking vintage Levi’s so that each pair is one of a kind. The brand produces each design in limited quantities, with water conserving techniques and no harsh chemicals to limit the environmental impact of production.
utting sustainability at the centre, Reformation’s transparency about their environmental footprint, in terms of Carbon emissions, water usage and pounds of waste, is admirable. The brand’s classic jean styles in stylish washes won’t date – shop on Farfetch in the UK to avoid surprise import charges.
British premium denim brand Saltspin only uses cotton approved by the Better Cotton Initiative, which trains farmers to use less water, pesticides, insecticides and synthetic fertiliser when growing cotton plants. Whether it’s a classic skinny or relaxed boyfriend fit, Saltspin has every fit on offer as well as a chic selection of boxy denim jackets.
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