The All-American Denim Brand That's Making A Comeback

The All-American Denim Brand That's Making A Comeback

When it comes to jeans, no one does it quite like the Americans. Wrangler is the US label putting heritage and craftsmanship at the forefront of their denim – with over 70 years’ experience developing comfortable fabric and flattering fits, it’s the brand to turn to for something a bit different. Here’s everything you need to know…

The History

From its origins in North Carolina to its connections to the country music industry, Wrangler's strong sense of history, identity and culture sets it apart from the pack – even the name is a synonym for cowboy.

The Fit

Wrangler has commissioned scientists at the University of California to develop a unique technology which identifies the most flattering proportions, from pocket positioning to seams. Each size is also individually graded, rather than sized up or down from one medium, making the fit incomparable.

The Designs

Classicists are catered for with skinnies and straight legs, but new season must-haves are also in the mix – cropped wide legs, loose fit boyfriends and ankle-baring kick flares are all in the mix.

The Washes

There are seven different washes available on every jean, from pale blues to black and white, meaning there’s a look to suit all.


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