Our Favourite Shows At Milan Fashion Week
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Prada
Prada delivered a collection that felt both directional and instinctive. Think twists on the classics – prim skirts, structured coats and retro knits – reworked with unexpected proportions. The palette moved from muddy neutrals to acid brights, while raw hems and offbeat styling kept things deliberately imperfect. Modern and thoughtful.
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Bottega Veneta
Louise Trotter doubled down on sculptural outerwear, buttery leather and rich textures this season with a selection of oversized fringed coats, strong shoulders and pieces designed to cocoon the body. Standout pieces included a punchy red co-ord and the oversized fringe jackets in optic white and scarlet.
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Ferragamo
Ferragamo’s FW26 show saw Maximilian Davis refine his mix of signature tailoring and fluid eveningwear, with subtle nods to 1920s glamour throughout. Sensual and impeccably cut, it was a confident take on modern Italian dressing.
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Gucci
Demna’s debut as creative director set a bold tone for the house. Sharp tailoring, high-shine leather and sultry slips nodded to the brand’s 90s heyday – but with a sharper edge. Accessories were supersized, silhouettes elongated and the mood unapologetically bold.
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Jil Sander
Jil Sander’s AW26 show was a masterclass in quiet confidence. Clean lines, sculptural tailoring and a muted colour palette featured heavily, with fluid coats and tailored suiting leading the way. Luxe textures – from brushed wool to buttery leather – added depth without disrupting the brand’s signature minimalism. Understated luxury at its best.
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Fendi
At Fendi, it was all about collective spirit. Maria Grazia Chiuri’s debut – staged at the house’s newly renovated Via Solari HQ in Milan – was guided by the mantra “less I, more us”, as she presented menswear and womenswear side by side. The result felt considered and emotionally charged – tailoring softened by romantic flourishes, tactile patchworked shearling and artist-led motifs woven throughout. A homecoming of sorts for the Roman designer, who began her career at the house in 1989, the collection successfully balanced heritage and modernity.
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Giorgio Armani
At Giorgio Armani, a palette of grey, sage and soft blue unfolded with brighter touches of white, while hints of burgundy carried the collection through into evening. There, silhouettes dissolved into weightless layers – tunics floating over trousers, crinkled textures and intricate embroidery inspired by mountain landscapes and realised through exceptional craftsmanship.
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Max Mara
For AW26, Max Mara took Matilde di Canossa – the formidable medieval ruler who governed from her castles above the brand’s hometown – as its muse. A woman of vision and authority, she feels aligned with a house that has long championed women on the rise. This season, Max Mara reinterpreted that strength for today, delivering a collection defined by quietly composed power – assured, purposeful and clearly in control.
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SportMax
This show was all about dynamic pieces with a twist – think versatile, pared-back pieces built around the brand’s signature silhouettes, albeit with oversized origami collars and contrast trims. Layering gilets and mix-and-match tailoring gave the collection an on-the-move energy that felt fresh and wearable.
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