3 Cool Brands To Know
3 Cool Brands To Know

3 Cool Brands To Know

Here at SL, it’s our job to keep you in the know about the newest and most discerning fashion brands out there. So, from British minimalists to laidback Aussies, here are three cool labels we’re loving right now.
By Eleanor Magill
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Images: AEXAE; MATIN; THE MEI
One Shoulder One-Piece, £180
One Shoulder One-Piece, £180

AEXAE

Founded in 2015 by Amelia Perez, AEXAE is a contemporary British brand known for its minimalist and purposeful approach to luxury wear. By blending menswear techniques with the fluidity of womenswear, this London label creates tailored yet relaxed cuts.

AEXAE exclusively works with natural fabrics – cotton, linen, silk, and cashmere – and its collections celebrate the timeless essence of androgynous design. The brand’s shorts have a boxer style to them. Made from soft cotton, they feature an elasticated waistband and concealed side pockets. They can be styled over a swimsuit – like the brand’s one-shoulder one-piece –  or a simple tank top, or paired with the matching shirt for a casual yet refined look.

Visit Aexae.com

The Mei London

Beachy, hazy, relaxed and feminine, The Mei London evokes that feeling of contentment after a long day at the beach. Its pieces are elegant and sensual, perfect for showcasing your summer glow or wearing as a beach cover-up. Look for flowing backless dresses, maxi skirts with thigh-high leg slits and strapless bandeau tops – all in the softest tencel cotton.

A highlight from the collection is the Dayi dress, a backless maxi with a halter neckline. This versatile piece will take you from the beach to an evening out with no effort – ready to take on all the summer holds.

Visit TheMeiLondon.com

Matin

Sydney born and bred, Matin encapsulates the laid-back Australian lifestyle. Drawing inspiration from the relaxed silhouettes of the 1970s, its collection combines bohemian vibes with refined elegance and modernity. Look out for timeless pieces in classic cuts that effortlessly complement each other to create a versatile wardrobe.

Matin uses soft, natural fabrics like cotton and linen. The colour palette takes cues from classic French aesthetics and retro neutrals, with a focus on whites, blacks, browns and blues, supported by subtle pastels and muted reds. Its wider aesthetic embodies the beachy spirit – a standout piece is the sunny yellow co-ord set. The slightly cropped shirt perfectly complements the wide-leg tailored pants that complete the coordinated look.

Visit MatinStudio.com

Stripe Open Knit Dress, £263 (was £525)
Stripe Open Knit Dress, £263 (was £525)
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