5 Cool Middle Eastern Brands To Know
5 Cool Middle Eastern Brands To Know

5 Cool Middle Eastern Brands To Know

Here at SL, it’s our job to keep you in the know about the newest and most discerning fashion brands out there. The Middle East is brimming with talent so – from feminine eveningwear to statement bags and jewellery – here are five cool labels we’re loving right now.

All products on this page have been selected by our editorial team, however we may make commission on some products.

Sara Jacket, £911
Sara Jacket, £911


This luxury Saudi-born brand reimagines fashion for the contemporary woman. It’s just been snapped up by NET-A-PORTER – putting it firmly on the international fashion map – which must have also noticed how it combines feminine ease with comfortable, luxury fabrics. Abadia works with artisan communities to preserve craftsmanship in the Arabian Peninsula and create some statement designs. From the flattering use of ruched detailing to the modern stripes on more modest pieces, there’s plenty to love.

Visit Abadia.me

Andrea Wazen

Born in London and raised in Beirut, Andrea developed a passion for sketching and designing at a young age, eventually moving to Paris to study and fulfil her dream. After training under Rupert Sanderson and Christian Louboutin, she created her own footwear brand. Now, Andrea is known for her light feminine style and use of delicate fabric and material. All the designs have an elegant and sophisticated trademark – whether that’s a ruffle trim like the one that adorns the Rouches pump or some delicate ruching.  

Visit AndreaWazen.com

Nafsika Skourti

Nafsika Skourti is a brand to know for elevated eveningwear and event dressing. After graduating, Nafsika discovered a small blog had featured her work and caught the attention of a lady with a showroom in Paris. Inspired to take her work to Paris Fashion Week, Nafsika launched her brand shortly afterwards. Today, it’s making waves with cool, sexy and hyper-femme pieces that can feature anything from toughened-up floral details and feminised faux leathers to puff-ball silhouettes. Intended for independent, confident women, it is all about widening the scope of what it means to be feminine: it can be sexy, it can be minimal, it can be masculine. 

Visit NafsikaSkourti.com


L’Afshar’s signature acrylic designs have become an instant hit thanks to their distinctive aesthetic. Founded by Lilian Afshar, the Dubai-based brand embodies the concept of modernity through statement art-inspired clutches and bags. Known for its compact, contemporary and always ladylike pieces, this is a brand that will elevate your eveningwear this year. From the maximalism of the Zhina bag – which features an elegant pyramid silhouette and smart round handle, fully embellished with beautiful crystal slopes – to the clear minimalism of the Lucite Pagoda, L’Afshar produces in small runs and on a made-to-order basis.

Visit LAfshar.com


APOA – A Piece Of Art – is a Saudi Arabian brand offering couture accessories. Its sculptural pieces are designed between Barcelona and Riyadh, and expertly made at an atelier in Italy. Nature is the ever present source of inspiration, with recent collections paying homage to pearl diving and outer space – with organic curves, subtle colours and clever textures are all part of the brand’s DNA. From oversized drop studs to irregular hoops and modern chandeliers, there’s lots to fall in love with.

Visit APOA.com

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