8 Cool Brands To Have On Your Radar In 2021

8 Cool Brands To Have On Your Radar In 2021

Looking to refresh your wardrobe with some less well-known names? From playful partywear to recycled knitwear, here are eight cool brands to bookmark.

Azi Land

If you love LoveShackFancy and Loeffler Randall, Azi Land is well worth checking out for its ultra-feminine collections. With a commitment to traditional craftsmanship and sustainability, the brand’s designs are manufactured in limited runs, complete with vintage-inspired fabrics and details like ruffles and peter pan collars.

Visit Azi.land

Nue Studios

Last year was all about dressing down, but Nue Studios offers reason to embrace statement eveningwear again, even if it is just for parties at home. Think The Attico style acid brights and sparkly crop tops that are unashamedly sexy. 

Visit Nue-Studio.com

Yasmina Q

Creating each piece using sustainably sourced fabrics and deadstock materials, Saudi designer Yasmina Qanzal’s dresses range from minimal maxis to pretty printed midis. The brand deliberately keeps production runs small to minimise fabric waste, and works closely with its team of dress makers, offering education and training that gives back to the local community.

Visit YasminaQ.com


Designed in London from the team behind Sister Jane, Ghospell offers pieces that are directional yet wearable – think oversized giant bows, ruffled tweed blazers and ruched midi dresses. The brand’s price point is accessible, with most pieces coming in at under £100. After a loungewear-heavy year, now’s the time to consider Ghospell’s playful designs. 

Visit Ghospell.com


From statement sunglasses to chic jewellery, Korean brand Recto has a cool selection of accessories on offer, but its separates and outerwear are the stand out. Clean line and simple cuts will appeal to minimalists, and with a largely neutral colour palette, Recto’s pieces will make versatile additions to your wardrobe.

Visit Recto.co


There are few luxuries more timeless than cashmere and Tricot’s ethical wool sweaters make for guilt-free indulgence. From cardigans and roll-necks to cable knits and fine crew necks, each Tricot sweater is, where possible, cut from recycled materials and organic wool, with a focus on high-quality craftsmanship.

Visit TricotParis.com


If you’re cautiously optimistic about a busier social calendar in 2021, look to ILTA for mood-boosting occasion pieces. From the sequinned ‘Lena’ dress, to the floral ‘Odele’ maxi, the London-based brand’s dresses will look every bit as chic with heels as they will with flats when summer comes around.

Visit IltaStudio.com

Af Agger

Copenhagen label AF Agger’s collection is quintessentially Scandi, with plenty of well-made, simple separates with a cool, utilitarian edge. The brand’s designs have a trendless quality made to stand the test of time, from a water-resistant jacket to a breezy linen suit.

Visit Af-Agger.com

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