Brand To Know: Sundarbay
The Brand
Elevated basics are Sundarbay’s bread and butter. Founder Ibby, who likes to keep a low profile, says he started the business intent on offering high quality, wardrobe staples that will be worn and loved for years to come. The ethos behind the brand is to encourage customers to invest in quality, timeless essentials – something which is reflected in its pared back, elegant e-commerce shots.
The Collections
Tapping into the minimalist aesthetic countless fashion lovers want to replicate, it’s easy to see why Sundarbay is so popular. The pieces transcend the passing trends and the collection itself is relatively small, giving the brand a more considered feel than its fast fashion competitors. Oversized blazers and fluid trousers will satisfy the purists, while vegan leather staples and comfy sweats nail laidback luxe.
The Fans
Fans of The Frankie Shop and Bottega Veneta will love Sundarbay’s elevated simplicity. With plenty of fashion influencers, including Marisa Martins and Hannah Schonberg, among its fans, it’s easy to see why countless other minimalists have fallen for hard for the neutral colour palette.
The Price Point
You’d be forgiven for thinking, given their polished aesthetic, that the pieces demand a hefty price tag but everything is surprisingly affordable. Expect to pay similar prices to Arket and & Other Stories, with signature racer vests coming in at £39, and blazers priced at £139.
The Future
Sundarbay’s focus for the future is less about trends and more about implementing sustainable production practices. By starting with fully-recyclable packaging, it plans to move on to a collection of essentials made from fully recycled and/or sustainable materials. Stay tuned.
Visit Sundarbay.com
Shop The Collection Below…
INSPIRATION CREDITS: @MARISAMARTINS, @HANNAHSCHONBERG
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