Brand To Know: Sundarbay

Brand To Know: Sundarbay

From tailoring to elevated basics, British brand Sundarbay is known for its capsule collections of timeless classics. It’s hardly surprising, then, that it’s become an instant hit with influencers and fashion girls, alike. Here’s everything you need to know…

The Brand 

Elevated basics are Sundarbay’s bread and butter. Founder Ibby, who likes to keep a low profile, says he started the business intent on offering high quality, wardrobe staples that will be worn and loved for years to come. The ethos behind the brand is to encourage customers to invest in quality, timeless essentials – something which is reflected in its pared back, elegant e-commerce shots.

The Collections 

Tapping into the minimalist aesthetic countless fashion lovers want to replicate, it’s easy to see why Sundarbay is so popular. The pieces transcend the passing trends and the collection itself is relatively small, giving the brand a more considered feel than its fast fashion competitors. Oversized blazers and fluid trousers will satisfy the purists, while vegan leather staples and comfy sweats nail laidback luxe. 

The Fans 

Fans of The Frankie Shop and Bottega Veneta will love Sundarbay’s elevated simplicity. With plenty of fashion influencers, including Marisa Martins and Hannah Schonberg, among its fans, it’s easy to see why countless other minimalists have fallen for hard for the neutral colour palette. 

The Price Point 

You’d be forgiven for thinking, given their polished aesthetic, that the pieces demand a hefty price tag but everything is surprisingly affordable. Expect to pay similar prices to Arket and & Other Stories, with signature racer vests coming in at £39, and blazers priced at £139. 

The Future

Sundarbay’s focus for the future is less about trends and more about implementing sustainable production practices. By starting with fully-recyclable packaging, it plans to move on to a collection of essentials made from fully recycled and/or sustainable materials. Stay tuned.



Shop The Collection Below…

Ivory Oversized Blazer, £139
Ivory Oversized Blazer, £139
Sundarbay encourages customers to invest in timeless essentials by offering high-quality, wardrobe staples that will be worn and loved for years to come.

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