The Conscious Edit: October
The Insta Brand: Aurore Van Milhem Paris
Fans of Horror Vacui and Cecilie Bahnsen’s overt femininity will be easily seduced by online label Aurore Van Milhelm, which crafts made-to-order organza, bow-adorned blouses in prints and shapes reminiscent of these designer brands. You have to act fast – pieces come and go in a flash.
Visit AuroreVanMilhem.com
The Sustainable Jewellery Line: Kimai
According to TheGreenerDiamond.org, 1,750 tonnes of earth has to be extracted to find a 1.0ct rough diamond. Lab-grown stones are exactly the same as the real thing except – you know, lab-grown – and Kimai is the brand creating stylish jewellery from precious gems grown in Antwerp. Expect dainty gold jewels, signet rings and cool ear-cuffs, all for less than the usual price tag.
Visit Kimai.com
The Designer Effort: Prada’s Re-Nylon
Prada’s nylon bags have made a serious comeback of late. But rather than continuing to mass produce the synthetic styles, the brand has launched a new line, Re-Nylon, crafting the same iconic designs from a regenerated version of the fabric, dubbed ECONYL. Created from recycled plastic waste from oceans and fishing nets, you can now snap up those 90s throwback pieces and be kind to the environment, too.
Visit PradaGroup.com
The New Brand: Aligne
Finally – a high street-priced, independent label with a focus on sustainability. Aligne is the new British label creating ethical pieces that tick all the boxes – think slick suiting, military layering pieces and one lust-worthy sleeveless knit – all made from sustainable fabrics and using less water in its production line.
Visit Aligne.co
The Denim Brand: Boyish
The brainchild of a former Reformation designer, Boyish creates seriously cool jeans with sustainable fabrics through a completely environmentally-friendly and cruelty-free process – whether it's using a third of the amount of water usually employed to make jeans or working with ethical factories. Expect a comprehensive selection of the most on-trend cuts and shapes, as well as cool boxy jackets and tough boilersuits.
Visit Boyish.com
The Awards Show: Green Carpet Fashion Awards 2020
Livia Firth’s initiative, Eco-Age, is back with another Green Carpet Fashion Awards – this time in a digital capacity. This year’s ceremony will honour the best sustainable red-carpet fashion on offer – hosted by Robert Downey Jr. and featuring holograms of Julianne Moore and Iman, the glamorous affair will be available to watch on all Sky Channels on 10th October.
Visit Eco-Age.com
The Department Store Initiative: Re-Sellfridges
Selfridges has been a market leader in the sustainability sector, partnering with names like Hurr, Oxfam and Vestiaire Collective over the past year. This week sees the launch of Re-Sellfridges, an in-store and online initiative offering the very best pre-loved fashion, from both their partnerships with re-sale sites and their own curated collection of vintage finds. Proving that great fashion doesn’t have to be new, the edit includes killer designer bags, shoes and accessories.
Visit Selfridges.com
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