The Hot Summer Brand: Rhode
The Hot Summer Brand: Rhode

The Hot Summer Brand: Rhode

From bandana-inspired printed minis to broderie midis and matching sets, no summer wardrobe is complete without one of Rhode’s instantly recognisable styles. Instagram’s cool girls have fallen hard for their ruffled minis and quilted shorts – and here’s what you need to know about the SS23 collection…
By Elaine Lloyd Jones

The Story

Mixing colourful themes and prints with contemporary colours and bold designs, Rhode’s designs are synonymous with effortless summer dressing. From frill wrap minis to smocked sets and relaxed midis, there’s a clear emphasis on fun and femininity.  “We would always commiserate on what was lacking in our suitcases: special, unfussy pieces made for the summer heat,” says co-founder Phoebe Vickers. “That’s why, even now, we mostly create dresses and co-ords, so that you have an all-in-one, throw-on outfit already curated for you. It’s all about creating a wardrobe that’s effortless, carefree and cool.” The brand has become known for pieces that mix beauty with ease. Perfecting its collections through contemporary, effortless designs, Rhode is a brand for modern sun-seekers.

The Style

Fellow co-founder Purna Khatau and her Indian upbringing have arguably set the tone in terms of prints and bright vibrant colours, while Phoebe loves simple yet beautiful basics. Combined, this results in a relaxed silhouette that doesn’t feel too complicated but still polished. “Rhode is all about dopamine dressing – it’s a celebration of endless summer, travelling and different cultures and aesthetics. Every collection revolves around clothes we want to wear with nods to places we have deep pulls to like India, California and New York.”  

It’s all about creating a wardrobe that’s EFFORTLESS, CAREFREE and COOL.

The SS23 Collection

With a focus on citrus and bandana-inspired prints, Rhode’s latest collection has a true resort feel. A vibrant colour palette – including everything from bold greens and reds to more subtle earthy tones – ensures there’s something for everyone. The brand's signature styles, like the Ella and Pia, have been given new-season updates with fresh prints, too. Light-weight fabrics and versatile silhouettes mean everything lends itself to special occasions as well as everyday agendas. “From the current collection, we both especially love the Paolo Dress in Goa Party,” Purna says. “It has such a beautiful and timeless fit, and the print pays homage to Goa which we share such a love for. It’s so versatile – it can be dressed up with a strappy heel or pared-back with sneakers.”

The Following

Beyoncé supported the  brand’s first collection – which Phoebe and Purna describe as a real moment. “Since then, we’ve also loved seeing Mindy Kaling wearing Rhode – she wore the Noa Dress from our new collection – and Olivia Palermo who wore our Coral Reef Grande print. Amy Schumer also wore Rhode on SNL, and Rihanna was spotted wearing a piece on holiday,” Phoebe adds. Unsurprisingly, fashion girls have also given the brand their seal of approval. Marianne of @SmythSisters on Instagram was channelled effortless, modern-day resort vibes in her Rhode shorts and few wear cool summer fashion better than model Elsa Hosk, who was also spotted in the SS23 collection. 


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