A Brand We Love: Saint Laurent
A Brand We Love: Saint Laurent

A Brand We Love: Saint Laurent

Founded by Yves Saint Laurent in 1962, fashion house Saint Laurent remains an iconic symbol of innovation and style. Its revolutionary designs have redefined fashion, from Yves’s iconic tuxedo jacket to the grunge-inspired collections of Hedi Slimane. Today, creative director Anthony Vaccarello continues to shape the industry with his own take on female individuality – something that’s earned him a loyal A-list following. Here’s a bit more about the brand’s evolution – and how to get the look, whatever your budget.
By Elaine Lloyd Jones

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Yves Saint Laurent was originally a couture house before it made its move into ready to wear. Following hits like ‘Le Smoking’ tuxedo jacket and the Mondrian dress collection in the early 60s, Saint Laurent launched Rive Gauche – a line of high-end clothes produced on a larger scale to bring designer fashion to women everywhere. Originally steered by founder and couturier Yves Saint Laurent, over the years the house’s creative directors have included Alber Elbaz, Tom Ford, Stefano Pilati, Hedi Slimane, and most recently Anthony Vaccarello – all of whom have continued Yves’s legacy and secured Saint Laurent’s reputation as one of the most coveted names in fashion.


Known for blurring the lines between masculinity and femininity, as well as his unapologetic approach to sexuality, Yves was one of the first designers to depict women in trouser suits and tailoring. Since then, the brand’s aesthetic has embodied the same DNA – empowering, dynamic and boundary-pushing designs. The bags have tended to stay classic, nodding to archive pieces and collections past, while the jewellery is largely vintage inspired. Everything is based on clean cuts, a pared-back colour palette, ‘Le Smoking’ inspired suits, androgynous coats and silky, sensuous blouses and tops.


Today, Anthony Vaccarello’s version of Saint Laurent is the perfect example of sexy dressing done well. In the most recent collection, a simple scoop neck silk camisole is cut suggestively low, while shoulder pads on the tops and blazers are intentionally oversized, but still balanced to make it desirable and wearable. Skinny trousers, sheer tops and high-gloss stilettos are omnipresent, while a leather pencil skirt and flight jacket could be unremarkable if it wasn’t for the thought and detail that’s gone into them. 

the LOOK

If the Saint Laurent price tag is out of reach, the good news is the high street has plenty of pieces to help you emulate the same sharp shoulders, dramatic silhouettes and 90s influences. MATCHES’ own contemporary brand Raey has some of the best drapey silk tops, M&S is a go-to for form-fitting trousers, and Reiss and COS both have some of the best blazers around this season. For extra style points, don’t forget a pair of oversized vintage-inspired earrings. Susan Caplan is the place to find them.

Visit YSL.com 


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