6 Scandi Influencers Worth Following
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@HannaMw
As a brand director, visuals expert and the founder of her own brand, Hanna knows exactly makes an aesthetic feed. But it’s not all for show. Her style is elevated but cool and focuses mostly on evening wear – you’ll often see her pairing a slinky gown with an oversized blazer, sunglasses and heels.
@TinVcb
If you’re after that Copenhagen Fashion Week vibe – think vibrant, serotonin-boosting shades that look effortlessly thrown together – Tin is your girl. Her looks are on trend but in a way that feels unique and less homogenous. Plus, if you want to experiment with colour, her feed is the crash course you need for mixing and matching.
@StephanieBroek
A journalist, Stephanie is one worth following for BTS content at all the best shows. Fashion-wise, her style is stripped back, effortless and minimalist but still plays with oversized fits and cool accents. While a waistcoat set or tailored trousers are her go-tos, you’ll also find mega pieces like silver jackets and printed Chanel jeans in her wardrobe.
@AnnabelRosendahl
Sleek, sophisticated and cool, Annabel’s style is all about subtle pops of colour – be it an on-trend red accent or a fun pair of heels. She’ll also happily rock a crisp pair of slim leg jeans – preferably in grey or black – and her collection of sunglasses is seriously covetable.
@SylvieMus_
Born in Rwanda but growing up in Finland and now based in Paris, Sylvie’s style represents her Scandinavian upbringing but with a chic Parisian flair – think well-fitting denim, kitten heeled boots and sleek leather jackets or blazers to throw over crisp shirts and maxi skirts. A stylist, she’ll show you unexpected ways to elevate the staples you already own.
@MieJuel
A favourite of our fashion and creative director Lu Hough, Mie is one to follow for grown up looking workwear, cool tailoring and great outerwear. She styles pieces in a way that looks considered but still effortless – fully leaning into that minimalistic Scandi aesthetic.
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