Style Rules With Emma Louise Connolly

Supermodel Emma Louise Connolly’s infectious smile and down-to-earth personality has earned her a 370k-strong following on Instagram. Her effortlessly cool, retro look is fashion inspiration at its best. We quizzed the Scottish style maven on her fashion tips, from where to shop for the best vintage, to how to nail off-duty model dressing. Here’s what she had to say about stealing her style…

My Signature Style Changes From Day To Day
I don’t define my style by one set thing, and I love the freedom to wear whatever I feel like. It’s often a toss-up between something very laidback like sweatpants and trainers, or a really sophisticated and tailored outfit with no in-between.
I Try To Avoid Impulse Buying
Instead of buying lots of stuff often, I now try to think twice and only shop for things I feel I really need. Shoes are probably my weakness and the thing I spend the most money on, and I try to avoid Zara too – I know if I go in the store, I’ll want to buy everything.

I Invest In Vintage
I love buying vintage – I recently went to Amsterdam and had to buy another suitcase to bring home with all my purchases. Toronto is also a great place for unique finds, but closer to home, head to Notting Hill and Marylebone in London for the best vintage shops.
Great Basics Are My Go-To For Outfit Dilemmas
You can’t go wrong with a good pair of jeans and a white t-shirt if you’re stuck for what to wear – I can’t live without my Levi’s Ribcage jeans, and I buy a lot of my cotton basics from American Vintage. Their pieces are great quality at a reasonable price point.

I Previously Spent Too Much Time Not Dressing For My Body Shape
This is something I definitely regret, but now dressing for the body I have is something I live by, I have learnt what suits me best and my personal style has developed as a result.

My Designer Buys Never Date
French designer brands are my favourites. I love Isabel Marant, Phoebe Philo-era Céline and Dior – I don’t know anyone who isn’t obsessed with their Saddle bag. I adore old school Prada too; their nylon jackets and mini bags are high on my wish list.
I’m Obsessed With Accessories – Of Any Kind
Investing in great accessories and shoes will always update an existing wardrobe. This summer I’m on the hunt for a great pair of tan leather sandals, and I’ll be jumping on the padded hairband trend before it’s over – I’m a huge fan of hair accessories as a way to make a simple outfit more exciting.

Emma’s Quickfire Round…

My first fashion memory is… my gran buying me a pair of gold Spice Girls-style platforms. I so wish I still had these now. 
My ultimate style icon is… Princess Diana. 
Most worn item of clothing is… a Brandy Melville sweatshirt. It’s ridiculously comfortable and I wear it on all my long-haul flights. 
Most worn designer is… Yves Saint Laurent.
I'd never be seen in… a tight skimpy mini dress.
Last thing I bought was… a vintage suede floor length jacket with faux fur collar that I bought in Amsterdam.
I’d like to swap wardrobes with… Bella Hadid. 
The most extravagant thing I’ve ever bought… A vintage Dior bag.
On Instagram you should follow… Lewis Capaldi. 
I never leave the house without… & Other Stories lip balm.

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