Why You Need To Shop At Seven Dials This Christmas
Why You Need To Shop At Seven Dials This Christmas

Why You Need To Shop At Seven Dials This Christmas

For a festive day out in the capital, make Seven Dials your first stop. Ideal for a bit of pre-theatre Christmas shopping and dining, the neighbourhood is set back from the busiest West End streets and home to 90 lifestyle, fashion and beauty brands – plus, there are more than 50 restaurants, bars, pubs and cafés to stop off at. Here’s how to make the most of your time there…

Created in partnership with Seven Dials

Find Christmas Gifts For Him & Her

Whether you’re after global brands or small independent stores, you’ll be able to find Christmas gifts for everyone at Seven Dials. Fashion fans can visit Colorful Standard, Emin + Paul, Nudie Jeans, Peachy Den and browse accessories and jewellery at Ace & TateMeander Apparel and Astley Clarke. Looking for beauty gifts? Drop by stores like BareMinerals, Fresh, BenefitNeal's Yard Remedies, Caudalie, Kiehl’s, and Malin+Goetz. Plus, who wouldn’t want to find something under the tree from Le Labo or Aesop?

If you need ideas for the men in your life, check out Diesel, Lids, L’Estrange and Mr Jones Watches, while Happy Socks should be a go-to for thoughtful stocking fillers.

Stop For Food & Drink

Seven Dials has plenty of options when you’re ready for something to eat. You’ll find cuisines from all over the world, served up by award-winning chefs. For brunch, head to 26 Grains for Danish-inspired dishes, Ole & Steen for delicious baked goods and fresh juices, or The Barbary Next Door which recently created a north African-inspired breakfast menu.

If you just want something small, make a beeline for Boolay Crepes, Homeslice or Neal's Yard Dairy and if you’d prefer a relaxed sit-down meal after hitting the shops, you can choose from The Ivy, Rosa’s Thai Café, Le Beaujolais and Flesh & Buns. Seven Dials Market is another hot spot for tasty bites, powered by street-food kingpins KERB. Current stalls include Truffle, Shuk, Ong Ong Buns, Chai Guys, Oshpaz Dumplings, Club Mexicana and Bad Boy Pizza Society, to name a few.

Enjoy Some Pampering

Don’t forget to treat yourself. Book in for a piercing at the Astrid & Miyu store or blow dry at Sassoon Salon, Hair By Fairy, Hadley Yates, or Karine Jackson Salon. You can also get ready for the festive season at Eighty-8 Nail Studio – gel manicures, brow treatments and waxes are all on offer there. Finally, don't forget to visit Miller Harris to find a new fragrance and Nappa Dori for chic leather accessories – the perfect self-care gift. 

Take Advantage of Late Night Shopping

Just a short walk from some of the capital’s most famous theatres, Seven Dials is a great location for some pre-theatre shopping. It’s also ideally set up if you want to hit the shops after work, especially on Thursdays when you can take advantage of late-night shopping over the festive period until 9pm. Over the coming weeks, expect in-store events, design sessions and exclusive offers.

See The Christmas Lights

Finally, take some time to admire Seven Dials’ Christmas lights. Festive illuminations have been draped in between the streets – ideal for those all-important Instagram shots – including sparkling snowflakes and twinkling tree lights.

Stay up to date with all the latest from Seven Dials by following @7DialsLondon on Instagram and subscribing to its newsletter at SevenDials.co.uk.

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