Everything I’m Loving: YSSO Founder Alexia Karides
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Citizens Of Humanity
1. The New Year Trend
I’m obsessed with fleece jackets – they’re the perfect mix of comfort and style, especially for the transitional period. This Max Mara one feels effortlessly chic but is still nice and cosy.
2. The Power Coat
I really love an oversized coat – especially worn over the shoulders and thrown over something simple. This chocolate brown coat from Gabriella Hearst is top of my wish list – I love the deep tone and masculine silhouette.
3. The Cosy Jacket
I’ve always been drawn to masculine tailoring – there’s something about the sharp, structured lines that instantly elevates any look but still feels effortless. This new blazer from WNU is a perfect example of that classic borrowed-from-the-boys aesthetic. It has a relaxed yet refined fit, making it incredibly versatile.
4. The Knitwear Brand
If you haven’t been yet, the Begg & Co store in Burlington Arcade is an absolute must-visit. The space itself is an experience – elegant, thoughtfully designed and a true reflection of the brand’s commitment to craftsmanship and luxury. The products, from beautifully made cashmere scarves to knitwear, are some of the best you’ll find.
5. The Boots
The right boots should transition seamlessly from day to night – they should feel chic with everything from jeans and an oversized knit to a smart evening look. These ones from Margaux are on my radar right now. Timeless and modern, the silhouette feels refined yet wearable.
6. The Bag
A small bag is the perfect finishing touch to any outfit. I’m obsessed with Savette bags right now – the sleek, structural designs strike the perfect balance between modern minimalism and timeless sophistication.
7. The Denim
I’m a firm believer in investing in great denim, and for me Citizens of Humanity is unmatched. Lately, all my jeans have been from Citizens – the fit, the quality and the way they mould to your shape make them a staple in my wardrobe. I’ve been wearing them for years and they keep getting better with time.
8. The Statement Earrings
My recent favourites are our Homer earrings. Bold and elegant, they’re a go-to accessory for any occasion. What I love most is how lightweight they are – despite the sculptural, statement-making design, they feel easy and comfortable to wear all day.
9. The Sunglasses
I’ve always loved unusual, statement sunglasses, and for years Thierry Lasry has been my go-to. The designs are a mix of retro and futuristic elements, and everything is handcrafted in France using premium materials.
10. The Party Top
At the top of my wish list right now is this TOTEME off-the-shoulder jersey top. It’s an elevated basic that works for any occasion – effortless with denim and flats by day, polished with tailoring and heels by night. The off-the-shoulder silhouette adds just the right amount of interest.
11. The Beauty Essential
No matter the season, I always make sure I have a thick, nourishing lip balm on me. Hydration is key. Right now, I’m loving the Irene Forte Pistachio Lip Balm – it’s very rich and deeply moisturising but still feels lightweight.
12. The Beauty Tool
I have very long hair, so finding the right brush to keep it healthy and tangle-free has always been a priority for me. A couple of years ago, I decided to invest in a La Bonne Brosse brush, and it’s honestly one of the best beauty purchases I’ve ever made. The craftsmanship and quality are incredible – it glides through my hair without pulling or causing breakage.
13. The Scent
Lately, I’ve been wearing Le Labo Lys 41 and Byredo Bibliothèque depending on my mood. Lys 41 is a beautifully rich and sophisticated white floral, with notes of jasmine, tuberose and lily that feel classic and modern. Meanwhile, Byredo Bibliothèque has a cool, effortless quality to it.
14. The Make Up
I don’t really wear lipstick anymore, but I love the Typology lip oil in red – it’s a skincare and make-up hybrid that adds a sheer, natural tint, while keeping my lips hydrated and soft.
15. The Interiors Buy
I’ve completely fallen in love with the incredible craftsmanship of Jaipur following a recent visit. One brand I’m loving is Jaipur Rugs – it blends artisanal techniques with a design-led approach, creating pieces that feel both timeless and contemporary.
16. The Book
The Greek Foundation offers the best curation of all things Greek, bringing together heritage, design and contemporary culture. Its three-volume coffee-table book series serves as a love letter to Greek creativity – from the art to the architecture and fashion.
17. The Gallery
Tristan Hoare’s gallery is one of my favourite spots in London. Thanks to the frequent rotation of exhibitions, there’s always something fresh and inspiring to discover. Whether showcasing emerging talent or established artists, the gallery consistently offers a unique and thought-provoking perspective.
18. The Restaurant
Caia on Golborne Road is one of my absolute favourites – it has a cool, laid-back atmosphere, great food, and a stylish yet inviting vibe. Being so close to our office in Ladbroke Grove, it’s perfect for a relaxed lunch, after-work drinks, or a weekend catch-up.
19. The Workout Brand
Yoga is my favourite workout, so I love comfortable, stylish activewear that works both during and after class. Varley is a favourite – its pieces are soft, breathable and stylish, making them perfect for movement and everyday wear.
Visit THEYSSO.COM
Varley; Caia
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