Chupi Celebrates 10 Years With A New Jewellery Collection
Chupi Celebrates 10 Years With A New Jewellery Collection

Chupi Celebrates 10 Years With A New Jewellery Collection

Chupi’s contemporary, high-quality pieces have made it an SL favourite over the last decade. Now the Irish luxury brand is celebrating its 10th anniversary with the opening of a flagship store in Dublin and the launch of The Next Decade collection. Here’s what you need to know – and some of our favourite buys…

Created in partnership with CHUPI

What We Love

If you’re not already familiar with Irish jewellery brand Chupi, let us bring you up to speed. Chupi is the brand to have on your radar for modern, fine jewellery with a story-telling edge. From staples like the Hawthorn Twig gold hoops to standout rings worthy of life’s most precious moments, everything is made in Ireland, ethically sourced and made to be a piece of your future. With timeless designs sitting alongside more unique standout styles, it’s no wonder Chupi has captured the attention of editors and influencers alike. 

What's New

The new collection speaks to love, hope and everything in between. Whether it's to celebrate something or as a treat to yourself, jewellery is always a worthwhile investment and Chupi’s latest collection – aptly named The Next Decade – offers jewellery to mark life’s special moments.

Founder Chupi Sweetman was inspired by the pieces she has been handed down and the stories they carry with them. Drawing on the imperfect beauty of nature and reflecting the imperfect journey of life, her latest offering revolves around life’s most unexpected, precious moments. Heroes include the Tomorrow Tennis bracelet, which is set with an unbroken stream of lab grown diamonds signifying unbreakable love, and the Naked Diamond, which features a diamond delicately suspended on a chain by a tiny, laser-drilled path, through which a solid gold wore is woven through. 

As with all Chupi’s collections, the pieces are made with a focus on sustainability: from its carbon-neutral lab diamonds to recycled diamonds, everything comes in recycled gold. 

As well as the new range, Chupi is also opening a flagship store in Dublin this month.

Thirty years from now, we will tell the story of our lives through our jewellery, each piece marking a precious moment in our lives.
Chupi Sweetman
This timeless collection of lifelong treasures is full of pieces that resonate with my story and what I hope the next decade will bring. We carry our stories with us, encapsulated in the precious pieces that we have chosen to celebrate our journey.
Chupi Sweetman

Shop the full collection at

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