Meet The New Conscious Collection From This Iconic Jewellery Brand
The Designs
Pandora has launched three new collections aimed at making diamonds accessible to more people around the world. The collections include rings, earrings, bracelets and necklaces, as well as the brand’s signature charms, all featuring lab-grown diamonds. Fans of dainty 14 carat solid gold, white gold and sterling silver jewellery will love the simplicity of the brand’s easy-to-layer designs – all of which are meant to make diamond jewellery more wearable day-to-day.
The Technology
Pandora’s lab-grown diamonds are optically, chemically, thermally and physically identical to mined diamonds. Grown using chemical vapor deposition technology (CVD), the rough diamonds are then cut and polished for exceptional quality and to maximise sparkle. Then, each diamond is hand-set in sterling silver or 14k white or yellow gold by skilled artisans.
The Campaign
The brand’s new campaign, Diamonds for All, stars actress and activist Pamela Anderson, former US Vogue creative director Grace Coddington, Justina Miles and models Precious Lee and Sherry Shi.
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