The Ethical Knitwear Brand We’re Loving

British knitwear label FUND offers a fun dose of personality, while also giving back to the planet. Here’s everything you need to know about the homegrown brand we’re loving right now…

The Story 

After studying art history, FUND’s founder Rachel Howard felt inspired by song lyrics, poetry and satire – prompting her to swap painting for designing knitwear instead. Through her slogan jumpers, she says she hopes to empower and inspire the women that wear them. 

The Collection 

Empowering, and with a sense of humour, FUND’s simple, classic designs are deliberately trendless to ensure you’ll wear them for years to come. From well-known quotes like ‘Wild And Precious Life’, to sassy phrases like ‘Not Today’ and ‘What The F**K’, there’s a slogan for every situation, and in a variety of colourways. 

The Sustainability Credentials

Sustainability is at the core of FUND’s ethos – impressively, it’s already a carbon neutral business. All wool is sourced from small, UK-based farmers who rear their sheep using ethical practices, while fabrics are dyed using plant-based materials and recycled water. Plus, all of its packaging is 100% plastic-free and fully recyclable. 

The Charity Initiative 

Inspired by Rachel’s time living in a remote region of South Africa, FUND also aims to reduce poverty in 26 countries around the world, providing 100 school meals for children for every jumper sold. 

Shop FUND’s knitwear below…

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