The Hot Product: The Row’s Ginza Sandals

THE BRAND 

Owned and designed by The Olsen twins, The Row has earned somewhat of a cult following in recent years thanks to its luxurious, wearable minimalism. This is a brand for whom less is more, and their pieces often incredibly simple. Think oversized, relaxed silhouettes which channel effortless elegance.

THE DESIGN

The flip-flop enjoyed a renaissance last summer, and The Row’s Ginza design offers what a standard Havaiana can't – soft, sumptuous leather and a boxy silhouette fashion girls love. Equal parts practical and cool, it’s a combination with timeless appeal. 

THE TREND

With more time spent around the house this year, it’s no surprise the fashion focus has shifted towards a more comfortable, pared back aesthetic. Why spend £600 on a pair of sky high Jimmy Choos when you don’t know when you’ll next be able to wear them, when you could invest the same amount in the sculptural Ginzas and tick both the comfort and style boxes?

THE FANS

There’s a reason the Ginza keeps selling out. Almost every Instagram ‘It’ girl you can think of has a pair, and if they’re really worth their salt, they’ll own both (they come in both black and white). From minimalists Debora Rosa and Monikh Dale, to Camille Charriere and even Bottega-devotee Rosie Huntington-Whiteley, all have swapped their heels for the structural style.

THE LOOK

The Ginza is effortlessly versatile. Pair them with a pretty dress to give it a cooler feel – or they’re equally desirable with a simple jeans and a tee at the weekend. Either way, finish the look with lashings of gold jewellery.