The Plus-Size Workwear Brand To Know

Finding smart workwear can be hard enough at the best of times, and top tailoring names don’t often cater to curvier body shapes. Enter Elegant London, the British label giving sizes 14-28 stylish, luxury options for the office. We sat down with founder Nana Rasoeva to find out more…

I founded the brand to liberate women like myself… The idea to start Elegant London came when I was shopping online and realised how few options there were. What I did order was disappointing – the cut, the quality, the materials – and the more I continued to try and shop for luxury plus-size clothes, the more I realised they were nearly non-existent.
The Elegant London customer is feminine and sophisticated… And also intelligent and strong-willed. She likes quality and has a solid sense of self.
I’m inspired by outspoken curvy women such like Ashley Graham… Alongside Candice Huffine, Ali Tate Cutler and the models that were part of our debut collection – Barbora Bartakova, Louise Boyce and Vanessa Williams. All these women really own their bodies and are so inspiringly comfortable in their skin, and this has nothing to do with size. 
I love the blogger Fashion Foie Gras for style inspiration…. Also let’s not forget all the great curvy women of classic cinema – such as Anita Ekberg in La Dolce Vita
Women with curves shouldn’t be afraid of creating strong silhouettes… Or adding a bit of flounce. I think sometimes women with curvy shapes are afraid of adding any volume anywhere, but it’s precisely a bit of volume in the right places – such as on the sleeve – that brings balance to an overall look. 
When it comes to tailoring, the most important thing is the fit… When something is tailored to fit you perfectly, you feel poised and confident. Great materials, good lining that feels nice on the skin and finishes – stitching should be immaculate – should be paramount too.
To look instantly polished at work, invest in your fabrics… While investing in tailoring is key, don’t neglect your choice of top or blouse. High-quality fabrics make a statement – that’s why I created our tops in 100% silk. 
A great jacket is the one workwear piece all women should invest in… This is by far the most noticeable piece in a workwear environment. It makes you look like and feel as if you have control of any situation.

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