Freelance Paid/Performance Marketing Specialist

We are seeking a results-driven freelance paid/performance marketing specialist to develop, manage and optimise our paid brand advertising campaigns across multiple platforms for SheerLuxe, SheerLuxe Middle East and SLMan. You must be adept at driving measurable results, tailoring campaigns to hit objectives and continuously optimising campaigns based on performance data. A strong candidate will have experience in driving email subscriptions. This is a freelance position with flexible and remote working hours. 

Key duties: 

Campaign Strategy & Execution: Develop, execute and manage paid marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, TikTok, Snapchat and WhatsApp.

Performance Optimisation: Monitor and analyse campaign performance metrics, including CTR, CPA (subscriber) and conversion rates, while continually optimising through A/B testing, audience targeting and creative adjustments.

Budget Management: Manage advertising budgets effectively to ensure cost-efficient campaigns and CPA targets are met. 

Analytics & Reporting: Track, measure and report campaign results regularly to the marketing team, using analytics tools such as GA4 and Facebook Business Manager

Collaboration: Work closely with the marketing, social and design teams to ensure cohesive messaging and compelling ad creatives. 

How To Apply:

Please send your CV and campaign examples to mialuckie@sheerluxe.com