Freelance Senior AI Creative Technologist

We are seeking a highly skilled AI creative specialist to work closely with our video team, leading the development and execution of cutting‑edge AI content across the SheerLuxe network.

Using best‑in‑class AI platforms – or your own proven workflows – you’ll design, animate, voice and scale our AI influencers, whilst bringing innovation to video, brand campaigns, in‑house editorial content and design. You’ll drive bold new concepts – such as wholly AI‑generated book clubs or run clubs – pushing boundaries with original, own‑brand ideas. The sky is the limit for smart, engaging, personality‑led content that increases our AI output whilst capturing and growing our audience.

ABOUT THE ROLE

You will lead the creative and technical development of AI‑powered content across SheerLuxe, from influencer characters to editorial series, brand campaigns and original audience experiences.

  • You will be responsible for creating and developing existing and new AI influencers.
  • You will lead the concept, design and execution of AI brand campaigns, in‑house editorial projects and innovative formats.
  • You will lead and teach others to generate industry-leading short form videos using cutting edge AI tools.
  • Where needed, you will develop semi‑automated workflows to deliver consistent, scalable, multi‑format output.
  • You will collaborate with our editorial, design and video teams to push creative boundaries and ensure brand alignment.
  • This contract involves mentoring and upskilling a junior AI creative to accelerate production and expand creative capacity.

ABOUT YOU

  • You have a proven track record creating virtual influencer or AI-generated characters for social media, plus broader AI led campaigns and brand experiences.
  • You are an expert in AI image/video tools (e.g. Midjourney, Stable Diffusion, Runway Gen‑2, Pika Labs, D‑ID, HeyGen) and can apply them to both characters and wider creative concepts.
  • You are highly skilled in prompt engineering and adapting visual tone to match brand style.
  • You have automation skills (Zapier, Make, Python scripting) to connect tools and speed up workflows.
  • You have a strong understanding of the SheerLuxe brands across TikTok/Instagram including aesthetics, trends and pacing.
  • You have luxury/fashion editorial sensibility with an eye for our brand’s aesthetic.
  • You have strong experience creating a full “brand bible” for an AI avatar (backstory, voice, content themes).
  • You have voice cloning/voice design experience (ElevenLabs, Speechify, etc.).
     

START DATE: ASAP

LOCATION: London-based would be preferable. 

CONTRACT: 3-5 days per week for 3-6 months (extension possible).

EXPERIENCE: A proven portfolio of AI‑generated social content, campaigns or virtual personalities published to a professional or brand standard.

EXPRESSIONS OF INTEREST: Please send your CV and portfolio to recruitment@sheerluxe.com 

DEADLINE: Monday 25th August 2025.

Unfortunately, due to the high number of applications we receive, we are only able to respond to those successful in proceeding to the second stage of our recruitment process

SheerLuxe is committed to being an equal opportunities employer. Individuals are selected and treated on the basis of their merits and abilities without regard to age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.