Why Incense Is Having A Moment
Why Incense Is Having A Moment
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Why Incense Is Having A Moment

Move over candles – incense is the new way to scent a room, and our favourite home fragrance brands are leading the way with a new generation of smoke-free sticks and beautifully designed holders. Here’s a bit more about why the trend is taking off and some of our favourite picks…
By Georgina Blaskey /

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India Montgomery, founder of The Edition 94, has just collaborated with Estelle Manor on a range of incense holders. “I prefer an incense holder over a candle right now because you can create pieces that are more delicate and intricate from a design perspective,” she explains. “Our Incense holders from Branik are in the ‘quatrefoil’ shape – an ancient symbol of good luck. Since it is dividable into equal portions, it is said to also symbolise harmony, symmetry and proportion. I also feel that incense is something that is not occasion-based – you can light them all year round and with any kind of lighting. I often feel pressure to save candles for special occasions, whereas you can refill an incense holder on a much more regular basis.”  

Forget the incense sticks of old (i.e. so smoky they’d set off a fire alarm within minutes). The latest formulas deliver decent scent without filling the house with smoke. Sarah Bell, founder of fragrance brand Evermore London, explains: “Traditionally, incense is made from a wood base, which often creates a lot of smoke when burnt. This isn’t great for our lungs, especially for those with sensitivities. We’ve worked closely with our supplier to produce a base that is composed of more charcoal than wood so as to emit as little smoke as possible, without compromising on scent. Our incense sticks are handcrafted using the finest herbs, resins and botanicals too.”

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