Style Rules: Jessie Bush

Revered fashion influencer and photographer Jessie Bush –@WeThePeopleStyle – is known for her colourful and fun approach to fashion, which has earned her over half a million Instagram followers. With a design collaboration with KITRI launching this week, here she reveals the style rules she lives by…
Style Rules: Jessie Bush

Traditional fashion ‘rules’ are made to be broken. It’s impossible to say what five things every woman should have in their wardrobe, because an essential, classic blazer for one woman might be obsolete for another. However, when you do discover what your top five pieces are, try to shop local and be aware of where your clothes are made; invest in pieces that are made to last and of course, get them tailored if it’s needed so they are the perfect fit.

That said, a good tracksuit is something every woman needs right now. Prior to the first lockdown I would have said a pair of jeans was the piece of clothing I couldn’t live without, but now it’s definitely a cotton tracksuit. Preferably in a fun colour and a cool cut. I just bought a buttercup yellow one from Les Tien that I’m loving.

Otherwise, this season seems to be all about statement dresses. This is always the case for me – I’ve always been a dress wearer – because I love how one piece can make an entire outfit. I’m also excited about pretty spring knitwear – the Brits love to complain about the weather (I’m from New Zealand), but I personally love that you can wear knitwear year round here.

It’s always worth spending a bit more on shoes. A beautiful pair of shoes will always finish off any outfit. My wardrobe, like many, only has limited space, so I’d rather have one really great pair of boots, as opposed to three or four that I like, but don’t love.

Sizing up in certain pieces is an easy way to elevate your wardrobe. Going for oversized jackets, knitwear and shirting makes the pieces feel a little cooler, especially when it comes to outerwear.

Sizing up in certain pieces is an easy way to elevate your wardrobe. Going for oversized jackets, knitwear and shirting makes the pieces feel a little cooler, especially when it comes to outerwear. To make it work, it’s all about balance – if you’re going for an oversized jacket or blazer, keep the rest of your outfit more fitted and pared-back. Style this with classic jeans or a mini skirt and tights to keep the silhouette from over-powering your shape. When it comes to voluminous dresses, opt for chunky boots in the winter or dad sandals in summer to balance out the look.

A good tailor will ensure you get the best from your clothes. I’m 5 ft 3in, so in pre-Covid times, I would frequently get pieces altered. Taking up the hem of your trousers or nipping in something at the shoulders can make such a difference.

Also, really mulling over your purchases will prevent buyer’s regret. I’m an indecisive Libra, which means I tend to think about something for a long time before I buy it. It means I rarely regret buying things – I always have to be 110% sure about it first.


Comfort and quality are key. I spent so much of 2020 in trackpants, so I wanted the KITRI collection to be as comfortable as possible, without being an entire capsule of loungewear! There are plenty of cosy knits, elasticated waistbands and billowing dresses. If I had to choose my favourites, the first would be the Sam trench because it’s a staple and the second would be the Joni dress for its vintage-inspired belted waist and high collar. I’ll be wearing it with chunky boots now and black strappy sandals in the spring.

The one trend you won’t ever see me wear… is footless tights. I used to wear them in the early noughties and I’ve noticed they’ve started to make a comeback which, I’ve got to say, is far too soon.

There are so many places from which to draw inspiration. Usually travelling to new places and meeting new people is a huge source of inspiration for me, but right now most of my inspiration comes from Instagram. My favourite follows are @DavidShrigley for illustrations and social commentary, @Carlota_Guerrero for her incredible photography and creative concepts and @Lisa.Sorgini for the way she captures the human form. 



Sustainable fashion is very important to me. This is initially what drew me to working with KITRI, as they have such a great approach to sustainability, including their pre-order approach which helps to reduce waste and their commitment to using recycled fabrics and packaging. I wish I’d learned to ask where my clothes came from a lot earlier, so if you can, try to find out where your clothes are made and shop responsibly.

Don’t be afraid to experiment with colour. KITRI and I are definitely aligned on our creative approach and love of colour – in a time when it can feel like the fashion world is swimming in neutral shades, KITRI’s experimentation with prints and brights is refreshing. Don’t get me wrong, I like classics as much as the next girl, but fashion should also be fun.

Finally, my number one styling rule? Wear what you love and wear it with confidence. 

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