The Lipstick A-List Make-Up Artists Swear By

The Lipstick A-List Make-Up Artists Swear By

Since its inception in 1996, Urban Decay has been behind some of the biggest beauty launches to date – most notably their Vice Lipsticks, which have just been updated for 2021. Now available as a vegan formula, in three different finishes and across 31 different shades, it’s easy to see this cult classic standing the test of time. A favourite among make-up artists and industry insiders alike, here’s the inside track on why it’s so popular, how to find the right shade for you and how to get the most out of it…


The Hype…

At its launch, Urban Decay decided to respond to the ‘colour void’ in the prestige make-up department by rebelling against typical line of pinks and offering so much more It’s why their Vice Lipsticks are available in such a vast number of shades – more than 30 – so there’s something for everyone. The texture is what sets this lip product apart from the rest, too. With three different finishes – specifically cream, matte and shine – it’s easy to understand why they’re on constant rotation in make-up artist’s kits. Now, the brand has gone one step further and revamped the formula, making it vegan* and entirely cruelty-free. Made using aloe vera and avocado oil, it still offers all the key benefits of before, just with added moisture, nourishment and a subtle sheen that never feels too OTT – even if you do opt for a more matte dry down. Expect to find everything from neutrals to warm nudes, bright pinks to electric reds and even deep berry tones in the line-up.

*Vegan formula does not contain animal derived ingredients or by products

"With three different finishes – specifically cream, matte and shine – it’s easy to understand why they’re on constant rotation in make-up artist’s kits."

The Quickest Way To Find Your Shade…

If you can’t get to a store, or you’re keen to experiment but unsure where to start, Urban Decay now offer a virtual try-on-tool to make things easier. All you need to do is visit their site, click the ‘try it on’ button and you’ll be able to use the live camera – or a photo – to play with different shades. You can test out both their new Lip Glosses and Vice Lipsticks, too.

How To Get The Most From It…

If you want to go bold, apply Urban Decay’s Vice Lipstick directly onto your lips, using the angled end to sculpt and shape as you go. For a more muted, kissed-in finish, use a fluffy brush – even an eyeshadow one will do – to apply the colour straight onto your lips. Start in the centre of the lip and buff it outwards for more of a feathered, soft effect – a fool-proof way to wear darker shades with ease. For something a bit different, finish off with a light gloss on top, such as Urban Decay’s new Vice Plumping Lip Gloss. This will enhance the colour, while giving a softer, subtle finish, too. Plus, the glosses are brimming with hyaluronic acid, so they drip feed lips with moisture – a bonus if you’ve gone with a matte finish underneath.

What Reviewers Say…

It’s not just industry pros who rate the Vice Lipsticks – reviewers consistently rave about it, too. Fans describe it as offering ‘super intense pigment which gives you a great statement-making colour’, while many claim it’s their ‘default lipstick’ as it never lets them down and gives them so many different options in one small tube. While all textures are popular, reviewers state it’s the mattes that perform particularly well: ‘The matte colours are so vivid with incredible staying power. They never feel sticky or cakey, just smooth and so comfortable to wear.’*

*All reviews taken from

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**T&Cs: Only available online from 00:01 on 01/08/2021 to 23:59 on 31/08/2021. To redeem offer, use code SPRAYME at checkout. One redemption per customer per transaction. Subject to availability, whilst stocks last. Offer available at Incomplete, illegal, misdirected or late redemptions will not be valid. Promoter is not responsible for redemptions lost, damaged or delayed due to technical or connectivity or other problems. Promoter: Urban Decay, a trading division of L’Oréal (U.K.) Limited, 255 Hammersmith Road, London W6 8AZ.

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