CREATED IN PARTNERSHIP WITH CHARLOTTE TILBURY
What Is It...
Inspired by the high-performance ice-tech of cryotherapy, this new mask is worth the hype. Reusable, it combines icy, cooling benefits with facial acupressure to stimulate circulation, and in turn, refresh lacklustre skin. Inside you’ll find cooling, metal beads which are stored in small gel pockets to target certain areas of your face – think the cheekbones, jawline and above your brows. These will gently press into your face, relieving tension and muscle pain. The flexible silicone means the mask will hug every curve of your face for optimum results – plus, it makes it easier to wash. With regular use, you’ll find signs of redness improve, as will signs of fatigue and excess puffiness.
How To Use It...
Before you apply the mask, put it into your freezer for at least 30 minutes. This will activate the cooling powers inside. As it’s all sealed in gel, there’s no risk of leaking of water, so you can strap it on – using the handy Velcro – and lay back and enjoy. Keep it on for at least ten minutes to give the metal beads a chance to reach the right pressure points – you can use your fingers to gently manipulate and massage them over your skin if you want. Ideal before a night out when skin needs some instant rejuvenation, it promises to relieve some tension at speed.
How To Maximise Results...
Dubbed ‘an alarm clock for your eyes’, Charlotte Tilbury is also launching a new serum designed to work in tandem with the mask, although it can be brought separately. The Cryo-Recovery Eye Serum is brimming with key ingredients, including ‘Iceawake,’ which is known for its ability to instantly hydrate. Secondly, ‘Swiss Ice Wine Essence’ offers a smoothing effect – though it’s temporary, the healthy-looking glow is second to none. There are also peptides and caffeine inside, which will pep up your appearance, reduce swelling and calm inflamed skin. Apply it pre-mask, then let the beads push the formula further into your skin for a speedy glow. Trust us when we say the cooling metal applicator makes the process seriously satisfying.
Key Benefits Recapped...
Utilises the power of cryotherapy
Encourages blood flow and better glow
Reduces inflammation and puffiness
Helps to cool body temperature
Eases tension and muscle stiffness
Reusable and silicone, so it bends with your face
Has in-built gel beads to target pressure points
Testers found skin felt lifted by 253%
Another 283% said fine lines appeared reduced
Charlotte has long been the master of make-up and skincare, but her foray into tools is new. The inspiration? Her clients, who frequently use ice therapy treatments before heading out on the red carpet. "When my clients’ skin appears tired, puffy, sensitised or dull, ice is one of my backstage secrets we use to revive and transform their complexions, so they appear brighter, firmer, smoother and more glowing," she says. "My celebrity clients always love the immediate cooling and re-energising feeling of ice on their skin. When they look in the mirror, their skin looks smoother and pores look smaller. Cheekbones appear more sculpted and the jawline more defined. Redness is reduced and blemishes improved, too."
Available now at CharlotteTilbury.com
*Statistic via CharlotteTilbury.com