Sézane Opens Its Flagship London Store

Maje and Sandro will always have a place in our heart, but as of this week there’s a new French brand in town with the competitive edge…
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Online hero Sézane has long been a team SL favourite for wearable, affordable fashion straight out the French girl rule book. But with bricks and mortar stores reserved for Paris and New York, the try-before-you-buy model hasn’t exactly worked when it comes to this label. That’s all about to change, with the opening of an apartment-inspired flagship in the heart of Notting Hill, filled with as much home inspo as it is must-have new season fashion.

From knitwear to denim, the brand’s continuing to do what it’s always done well – the same applies for price points, with everything at top-of-the-high-street-budget friendly. Boots, bags and jackets are wise investments if you’re after something your friends won’t have, but really it’s worth heading down just for the space itself; smart wooden flooring, high, panelled ceilings and meticulous shelf curation gives the illusion of stepping straight into a flat in the 6th Arrondissement.

Want further proof this will be your new go-to? Lu and Charlotte checked out the space before opening earlier this week, and it’s safe to say they were sold…

Visit Sezane.com

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