The Make-Up Tricks French Women Swear By

Go behind the scenes with celebrated French make-up artist, creative director and beauty entrepreneur Violette Serrat as she launches her cult beauty brand VIOLETTE_FR at Liberty London. From hosting masterclasses and meeting customers to revealing the inspiration behind her newest blush innovation, we spend the day with one of the industry's most influential tastemakers. Along the way, Violette shares the story behind building her brand, why she spent years perfecting every formula and how her background in fashion, art and beauty continues to shape every product she creates. We also chat about French beauty philosophy, minimalist skincare, her signature make-up look, favourite beauty products, fragrance picks and the fashion brands she wears on repeat. Plus, Violette opens up about balancing a global business with family life, the realities of motherhood, her love of Parisian style and the creative rituals that inspire her every day. Expect plenty of beauty tips, product recommendations and get an exclusive look at one of London's most iconic department stores.