Charlotte Collins sits down with Laney Crowell, founder of Saie – the clean beauty brand that’s been shaking up the industry since its 2019 launch. From her fashion background to creating high-performance, skin-first make-up, Laney shares the journey behind the brand, the story of its distinctive name and the realities of launching during the pandemic. She talks community, what clean beauty really means, and the rigorous process behind Saie’s cult products. Plus, there’s a look at what’s next – including the much-anticipated setting spray – and a deeper dive into the brand’s sustainability credentials and Saie Climate initiative, designed to drive meaningful change across the beauty industry.