BTS At ASOS HQ With Lu

In this episode of SheerLuxe Fashion, our fashion & creative director Lu goes behind-the-scenes at ASOS HQ to meet Vanessa Spence, EVP of Brand and Creative, and Shazmeen Malik, Partner Brands Director & discuss ASOS's newly launched premium collection, Arrange. We discover the creative process behind the collection, from the intricate hand-beading techniques to the vibrant designs inspired by vintage pieces. Vanessa shares her insights from nearly 20 years at ASOS, highlighting the evolution of the fashion industry and the importance of craftsmanship in a fast-paced retail environment. We also explore ASOS's diverse brand portfolio, featuring over 300 brands and the exciting new launches coming this year. Finally, Shazmeen gives us a sneak peek into the curated selections that resonate with ASOS's 20 million active customers & shares how the brand stays at the forefront of online fashion.