The Iconic TKMaxx Finds That Built This Shoot

Ever wondered what goes into creating a SheerLuxe fashion campaign? This week, we're taking you behind the scenes of our latest shoot with TK Maxx. From the first creative meeting to the final images, follow the team as we develop the concept, source the fashion and bring the campaign to life. Fashion Editor Emma scours London to uncover standout pieces at TK Maxx, sourcing designer labels, premium brands and everyday wardrobe heroes at great prices. Back at SheerLuxe HQ, the team refines the creative direction, reviews styling options and prepares for our first in-house studio fashion shoot. Then, it's time for shoot day. Join us on set as the looks come together, the team captures the perfect shots and months of planning finally become reality.