What REALLY Goes Into Creating A Fashion Collection?

We’re taking you behind the scenes with De Savary as the team prepares to launch the new autumn/winter collection. From the first samples arriving at SheerLuxe HQ to the final campaign shoot, get an exclusive look at what really goes into bringing a fashion collection to life. First, the team gets an early preview of the collection, sharing honest feedback on everything from proportions and pocket placement to fabrics, prints and those all-important finishing touches. Then, we head to set as De Savary founder Tash de Savary joins forces with stylist Georgie Gray to create a 13-look edit inspired by 90s nostalgia and classic British style. There’s plenty of new-season inspiration too, including statement outerwear, leather bombers, versatile scarf styling and luxe-looking faux fur designed to deliver the same impact at a more accessible price point. Plus, discover how the SheerLuxe team approaches casting, styling, stills and social-first video to create the final campaign.