We’re On A London Billboard?! | SheerLuxe x ALIGNE SS26 BTS

Come behind the scenes with the SheerLuxe team as we take on one of our most exciting commercial projects to date, creating a spring/summer 2026 campaign for ALIGNE. From the first brief to the final shoot schedule, this episode follows the full process: brainstorming a mini-film concept, refining the script and figuring out how to make London look like spring… in the middle of winter. At the heart of the campaign is a story about three women, their internal monologues and those very relatable moments when everything feels like it’s going wrong. But the twist? What other people see isn’t nearly as harsh as what we tell ourselves. Expect creative debates (should she spill the coffee herself?), location logistics (café, taxi, hotel lobby) and the reality of making every second count before the light disappears. We also head to ALIGNE HQ to see the collection up close – think tailoring, outerwear and denim – and lock in the final looks. It’s big, bold and completely new for us… and we can’t wait for you to watch.