In this special episode of SheerLuxe Conversations, founder and CEO Georgie Coleridge Cole sits down with Chrissie Rucker, the visionary behind The White Company, in celebration of the brand’s 30th anniversary. Chrissie reflects on her early career – from leaving school at 16 and studying couture to her time at Condé Nast – and how those experiences led her to identify a gap in the market for beautiful, high-quality basics at accessible prices. She discusses the ‘quiet luxury’ design principles, attention to detail and calming, timeless aesthetic that continue to define the brand today, as well as its remarkable growth to include more than 80 stores and 2,500 employees. With Christmas approaching, Chrissie also shares how she decorates at home – from greenery and wreaths to tablescaping, playlists, cocktails and clever hosting tricks – and why thoughtful gifting (and a 15-year spreadsheet) remain her secret weapons. The conversation also touches on balancing a demanding career with family life, welcoming her daughter into the business, staying curious and ambitious in her 50s and the charitable work she champions through The King’s Trust and the Change A Girl’s Life campaign.