Karen Wazen On What It Really Takes To Build A Global Brand
In this episode of In Conversation With, Georgie Coleridge Cole meets digital entrepreneur and global tastemaker Karen Wazen. With over eight million Instagram followers, Karen has built a standout international brand spanning eyewear, accessories and investment ventures – all while keeping family, authenticity and community at the heart of everything she does. From walking the Grammys red carpet to running multiple businesses with her husband, she shares what it really takes to juggle life in the public eye. In this candid chat, Georgie and Karen explore her journey from content creator to founder, her approach to motherhood and marriage, and the importance of a strong support system. They also discuss wellness habits, career highs, navigating pressure and staying grounded, plus her advice for women building something of their own.