The Pyjama Brands You Need To Know | sheerluxe.com
Lazy days at home don’t have to mean baggy tees and elastic-free joggers. A crop of British brands is upping the ante on loungewear, with cotton print twinsets and lined poplin shirting becoming the new normal for off-duty fashion girls. Want to know where to stock up? Here are our favourites…
Favourites 13

Desmond & Dempsey

Best for: Fun Patterns

The original purveyor of busy print PJs, Desmond and Dempsey’s cotton matching separates are a sleepwear hero - we love the eclectic, botanical patterns. And the best bit? You can buy trousers and shirts separately, giving you the perfect excuse to mix and match.

Visit DesmondAndDempsey.com

desmondanddempsey.com

Morpho & Luna

Best for: Indulgent Luxury

They may not be cheap, but Morpho and Luna’s luxe pure silk pyjamas are a cut above the rest. Simple, striped designs have grown-up appeal – consider these a winter indulgence you’ll love coming home to.

Visit MorphoAndLuna.com

morphoandluna.com

Piglet In Bed

Best For: Soho House Vibes

Piglet in Bed is the sartorial equivalent of a day at Babbington – think mugs of coffee, tin bath tubs and impossibly comfortable poplin PJs. The perfect brand for minimalists, their cotton bedsheets are well worth investing in too.

Visit PigletInBed.com

instagram.com/pigletinbed

Poplin

Best for: Classic Pyjamas

Poplin’s ethos is all about creating the perfect PJs, and with butter soft fabric, cutesy piping and a selection of chambray and silk styles, it’s well on the way. Team with oversized dressing gowns and hotel slippers for at-home luxe.

Visit Poplin.co.uk

poplin.co.uk

Siân Esther

Best for: Ethical PJs

Designed with underprivileged women in mind, Sian Esther supports a host of charitable partners with their luxe cotton separates. We love nightshirts and short sets for something a bit different.

Visit SianEsther.co.uk

sianesther.co.uk

Sleepy Jones

Best for: Cool Girl Styles

Fashion girls know US label Sleepy Jones is the brand to go to for matchy-matchy PJ sets in cutesy gingham, pastel seersucker and fun patterns. Throw oversized shirts over bikinis for an alternative beach edit.

Visit SleepyJones.com

instagram.com/SLEEPYJONES

Love Yawn

Best for: Price Points

Born from an inability to find stylish pyjamas at a reasonable price point, Yawn’s stylish two-piece sets are ideal for more subtle tastes, with pretty pink and blue designs seducing team SL.

Visit LoveYawn.com

instagram.com/yawnlondon

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