Alex Steinherr X Primark
A who's who of hot-right-now ingredients, we didn’t expect anything less from Alessandra Steinherr’s just-launched skincare collaboration with Primark. As one of the beauty industry's most renowned editors and skincare experts, she knows her stuff – and with such a large online fanbase to impress, you can trust she wouldn’t put out any old product. The 20-product range is designed to target her followers’ most-mentioned skincare needs – from pollution-tackling masks and on-the-go hydrating serums to night-time cleansers and blemish-busting stickers. It’s also completely fragrance-free and cruelty-free.
SL loves: The Plump & Glow Facial In A Stick – a multi-tasking hero that removes every trace of make-up and doubles up as a hydrating treatment. Follow up with the Sleep Spa Sleeping Face Mask for a Steinherr-worthy #SundayFacial.
Available at: Selected Primark stores; find your nearest stockist here
The Inkey List
Just like The Ordinary, The Inkey List are firmly anti-jargon; focusing on straightforward, single-ingredient formulas at accessible prices. From the well-known retinol, vitamin C and hyaluronic acid, to the more unusual turmeric, Q10 and squalene, each product in the 15-strong range targets a specific concern – which makes customising your routine an absolute doddle. Confused about what each ingredient does, and which ones your skin really needs? They’ve also gone a step further than the Deciem-owned brand, providing a ‘beauty translator’ service on their website – simply type in a question and receive expert, tailored advice.
SL loves: Their acid serums are an absolute steal at under £8. Sensitive skin types should opt for the lactic acid – a gently exfoliating formula enriched with hyaluronic acid for a boost of hydration – whilst the AHA serum is ideal for battling blemishes.
The brainchild of Marcia Kilgore – the entrepreneur behind Bliss, FitFlop and Soap & Glory – Beauty Pie is a game-changing members’ club offering high-end skincare, cosmetics, make-up brushes and candles at transparent factory costs. Not just any old factories, but those used by some of the world’s leading beauty manufacturers – spanning France and Italy to South Korea. In short? You’re getting the same luxury formulas for up to 12 times less than they normally cost with brand mark-up. Members pay a fixed fee of £10 per month (excluding shipping fees) to have access to the online store, but with plenty of products giving you change from a fiver, it’s well worth it.
SL loves: The serums – some of which would cost over £80 (compared to around £10 or under) if you bought the same formulas from a big-name brand. Each comes packed with a cocktail of innovative ingredients, including new-to-the-market plant actives you’ll be hearing about everywhere soon.
Available at: BeautyPie.com
Makeup Revolution’s cosmetic launches have been big hits with beauty bloggers as of late (in fact, some have even gone viral thanks to Instagram tutorials with millions of views) – and this summer the British brand turned its hand to skincare with equal success. A very purse-friendly line of high-potency skin solutions, their products are all ingredients-led – along with being vegan and cruelty-free like the rest of their range. And the pick-and-mix concept couldn’t be easier to navigate – thanks to the transparent labelling, you’ll never need to Google what an ingredient actually does.
SL loves: The Skin Tone Correcting Serum – with 2% granactive retinoid – seriously rivals The Ordinary’s. And the Skin Blemish and Pore Refining Serum – with 10% Niacinamide + 1% Zinc – is our favourite blemish-buster right now.
Garden Of Wisdom
Despite its humble beginnings – a family-run business based in Arizona – Garden of Wisdom has built up a huge global following (luckily for us, it finally hit UK shelves this summer). It’s got nothing to do with clever marketing, or its Insta-presence; but simply how effective their products really are. The brand favours natural, gentle approach – encouraging skin balance and stability – and all of their formulas contain as few ingredients as possible to allow the actives to penetrate as deeply as possible. Plus, they’re also cruelty-free, suitable for vegetarians and free from other potentially irritating substances like alcohol and silicones.
SL loves: Their range of cold-pressed organic oils (the argan-oil is non-comedogenic and a godsend for dry but spot-prone skin), and their wide range of exfoliating acid serums – choose from glycolic, salicylic, lactic, mandelic or azelaic.
Available at: VictoriaHealth.com
e.l.f. Cosmetics (aka, the internet's favourite budget beauty brand) is well known for their cruelty-free make-up, but have since branched into skincare… Because, as they say, great make-up starts with great skin. The range is all about getting a glow, covering the basics with a dose of ‘skintertainment’ thrown in – think K-beauty-inspired sheet and bubble masks and Insta-bait magnetic masks. Those on a perma-quest for a flawless base are also catered for, with their solution-focused primers (choose from gels, creams, mists and sticks) and make-up setting mists.
SL loves: The Booster Drops – concentrated-yet-lightweight boosters designed to supercharge your skincare routine. Our favourite? The Antioxidant Drops: packed with vitamin E and C, along with hydrating snow mushroom extract. Add a few drops to any skincare liquid or cream (or even your foundation) for brighter, plumper skin.