The Aussie Brands Beauty Fans Need To Know About
The Aussie Brands Beauty Fans Need To Know About
Images: @EyeOfHorusCosmetics, @BrunaeBody, @WhoIsElijahParfum, @BoufHaircare, @GoToSkincare
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The Aussie Brands Beauty Fans Need To Know About

Australia has a history of producing some of beauty's biggest success stories. Brands like Aesop have long been staples but a new wave of homegrown brands is proving there's plenty more to discover. From glow-boosting bodycare and high-performance SPF to affordable make-up and niche fragrance, these are the names to look out for…
Images: @EyeOfHorusCosmetics, @BrunaeBody, @WhoIsElijahParfum, @BoufHaircare, @GoToSkincare

All products on this page have been selected by our editorial team, however we may make commission on some products.

@EyeOfHorusCosmetics

Eye Of Horus

Created and designed in Byron Bay, luxury beauty brand Eye of Horus is now available in the UK. Housed in refillable packaging, its products use a combination of vegan ingredients to hydrate and nourish skin. The Seven Seed Sacred Oil does a bit of everything – whether you want to slick back your hair, boost your skin’s glow or refresh your make-up. The brand’s bestseller is its Skin Tint Serum Foundation. With a creamy – but never heavy – consistency, it’s easy to build up to your desired coverage. 

Visit JOHNANDGINGER.COM

Brunae Body

For those who love self-tan and prefer a natural, more buildable colour, Brunae Body is the brand to try. Completely foolproof, its formulas are streak-free, easy to use and each one prioritises skin health thanks to a plethora of nourishing ingredients. Unlike some tanners, these feel silky-soft and give your limbs a sun-kissed effect that fades evenly. The balm is seriously unlike anything we’ve tried before. 

Visit SELFRIDGES.COM

@BrunaeBody
@WhoIsElijahParfum

Who Is Elijah

Niche fragrance fans will love Who Is Elijah, already a bestselling brand on Sephora. Created in Sydney, the perfume house is known for its gender-neutral scents that balance fresh, woody and musky notes in an easy, breezy, wearable way. Minimalist bottles and sophisticated blends make each fragrance feel far more expensive than it is – ideal if you're looking for a signature scent that flies a little under the radar.

Visit SEPHORA.CO.UK 

Ciroa Beauty

Ciroa Beauty’s bodycare is bright, fun and affordable – but don’t be fooled by its playfulness, the formulas are seriously effective. Whether you opt for a scrub, wash or one of its silky lotions, everything is guaranteed to improve the appearance of skin tone and smoothness. We also love the Sleek Stick – great for maintaining a glossy, slicked-back bun – while the scrubs make light work of stubborn dry patches.

Visit BOOTS.COM

@CiroaBeauty
@MCoBeauty

MCoBeauty

Few brands have mastered affordable beauty quite like MCoBeauty. The Australian label has earned a loyal following for translating the biggest beauty trends into accessible, everyday products that rarely cost more than £20. Expect skincare-infused make-up, glow-giving complexion products and beauty staples that feel modern, easy to use and surprisingly luxe. We love the Cheek & Lip Tints, as well as the bestselling Flawless Glow Luminous Skin Filter, which gives your complexion a dewy, glossy effect.

Visit SUPERDRUG.COM

Go-To Skincare

Already a favourite in Australia, Go-To continues to win over UK skincare fans with its refreshingly uncomplicated approach. Founded by beauty editor Zoë Foster Blake, the range strips skincare back to the essentials with hardworking, easy-to-use formulas that focus on a healthy, happy skin barrier. Expect gentle cleansers, radiance-boosting serums and hydrating moisturisers that slot seamlessly into any routine and work for all skin types.

Visit UK.GOTOSKINCARE.COM

@GoToSkincare
@NakHair

NAK Hair

When it comes to healthy hair, NAK takes a skincare-first approach. Developed by Australian salon professionals, the range focuses on strengthening, hydrating and repairing every strand with vegan-friendly formulas that are full of conditioning ingredients. Whether you're tackling dryness, damage or colour-treated lengths, these are hardworking products that are designed to restore shine and softness without weighing hair down. Check out the styling products too.

Visit BOOTS.COM 

Bouf

Bouf is a unisex brand that focuses on hair loss. Whether you’re tackling postpartum issues, general shedding or receding hair lines, the products use stimulating – and proven-to-work – ingredients that are gentle but effective. Despite their medical pedigree, the products are also infused with mood-boosting scents to make everything feel that little bit more elevated. The Tonic is a bestseller – one is sold every minute worldwide.

Visit BOOTS.COM 

@BoufHaircare
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