
10 Great Beauty Brands You Can Shop At NEXT
Natasha Denona
Best For: Hardworking Make-Up
Loved by beauty insiders, Natasha Denona’s palettes and complexion heroes deliver on pigment, blendability and staying power. These pro-level formulas make it easy to achieve polished looks at home, whether you’re dressing up for an occasion or just elevating your everyday.




Armani Beauty
Best For: A Cult Favourite
Few brands nail it across make-up, skincare and fragrance, but Armani Beauty does exactly that. With glow-boosting heroes such as the Luminous Silk Foundation and ultra-flattering Lip Power lipsticks on offer, the range delivers chic, polished products every time.




Kitsch
Best For: Sustainable Haircare
Playful, practical and planet-friendly, Kitsch makes eco swaps feel easy. Its solid shampoos and conditioners help cut down on plastic waste, while its satin scrunchies and claw clips strike the perfect balance between form and function.
EFFN Tan
Best For: A Fuss-Free Tan
Getting a natural-looking tan doesn’t have to be complicated – and that’s where EFFN Tan shines. Its streak-free, easy-to-apply formulas suit all skin tones and leave behind a believable glow with none of the usual tell-tale signs or drawbacks.




Floral Street
Best For: A Summer Fragrance Refresh
Offering a modern take on floral scents, Floral Street’s cult fragrances include Arizona Bloom and Sunflower Pop. Playful yet sophisticated, they’ll add an uplifting touch to your fragrance wardrobe.




NCLA Beauty
Best For: Summer Heroes
Fun yet effective, NCLA Beauty has made a name for itself with its results driven products. The watermelon lip care kit is a favourite, leaving lips feeling soft, hydrated and subtly scented.




Bath & Body Works
Best For: Unique Scents
Exclusive to Next in the UK, Bath & Body Works is a go-to for mood-lifting body care and home fragrance. From Japanese Cherry Blossom to limited-edition seasonal scents, there’s something for everyone.




Dyson
Best For: A Haircare Hero
Dyson’s Airwrap is unmatched when it comes to quality hair tools but the latest Airwrap ID can tailor the settings to your specific hair type, delivering bouncy results with minimal damage.



Caudalie
Best For: Luxe French Pharmacy Skincare
Long-time readers will know Caudalie is renowned for its grape-powered, antioxidant-rich skincare that feels as good as it performs. The Premier Cru and Resveratrol ranges are standouts, boosting glow and firmness while delivering an all-round sensorial experience.




Moroccanoil
Best For: Silky, Sleek Hair
A true classic, Moroccanoil’s original hair oil is just the start – the brand’s wider range of masks, styling creams and treatments is equally worth exploring. Expect smooth, frizz-free results and that signature scent everyone loves.




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