10 Great New Beauty Products We Discovered on Instagram
10 Great New Beauty Products We Discovered on Instagram

10 Great New Beauty Products We Discovered on Instagram

We all know beauty is big business on Instagram. But in a crowded market, it can be tricky to identify the real heroes. That’s why we put some of the most hyped products to the test for you – here's what came out on top…
By Sapna Rao

All products on this page have been selected by our editorial team, however we may make commission on some products.

Skin Enhance Luminous Tinted Serum, £36 | Rose Inc

Why You’ll Love It: From Rosie Huntington-Whiteley’s make-up and skincare line comes this tinted moisturising serum that works to not only hydrate your skin but ensure a light, radiant coverage. Diminishing the appearance of fine lines and wrinkles, it blurs imperfections and gives complexion a more even, airbrushed look while setting in a luminous finish. It’s got our stamp of approval for its ability to take the principles and benefits of good skincare and combine it with a texture and pigment of a light foundation to produce a well-loved, natural base.

Available at SpaceNK.com

When It Rains Eau De Parfum, £99 | Maison Margiela

Why You’ll Love It: Maison Margiela’s ‘Replica’ fragrance range is based on the romantic notion of recreating poignant moments and memories, and personifying them through wearable everyday scents. You might already know ‘Jazz Club’, ‘Whispers in the Library’ or ‘Sunday Morning’. New release ‘When The Rain Stops’ is for those who want a mix between a cotton-fresh scent like Byredo’s ‘Blanche’ and something more cologne-like and muskier. Notes in this unisex fragrance include vibrant bergamot, rose and pink pepper essence as well as moss, pine tree and patchouli to capture that post-deluge feeling.

Available at CultBeauty.com

Lip Collection, £28 | Refy

Why You’ll Love It: Lips are the latest focus for influencer Jess Hunt’s makeup line REFY. Thanks to the Lip Collection’s six neutral shades, achieving a defined and individually tailored everyday lip has never been so simple. The kit comes with a dual-ended ‘Lip Sculpt’ consisting of a creamy pencil on one side and a first-of-its-kind setter on the other, which provides a hydrating, matte, smudge-proof finish. The look can then be tweaked with a gloss that’s capable of creating a lasting, high-shine, nourishing finish. This is an ideal option to keep in your handbag for on-the-go switch-ups.

Available at RefyBeauty.com

The Starter Kit, £7.95 | Estrid

Why You’ll Love It: Estrid’s razors have gained a following in recent years not only for providing great quality, long-lasting vegan razors, but for encouraging taboo conversations around women’s health and body confidence. The brand’s moved into body and skincare recently, and one of its newer hot products is this two-in-one cleansing shower jelly, designed to work as a wash and shaving cream. The watermelon extract-infused jelly is rich in vitamin C, amino acids and antioxidants, nourishing and boosting skin’s glow. Squalene is added to lock in moisture and fight dirt and free radicals. Sunflower seed oil, honeysuckle and mandarin blend together to create a sweet and subtle spring scent that lingers.

Available at Estrid.com

Bear Facial Toning Device, £279 | Foreo

Why You’ll Love It: Facial tool specialist Foreo’s new device promises a reliable, non-invasive, preventative anti-ageing solution for skin. It combines microcurrent technology with the brand’s T-sonic pulsations, all controlled by an easy-to-use app which swiftly guides you through facial toning treatments to get the most out of your tool. Skin will look visibly tighter when used regularly as the pulsations help to lift, tone and re-contour. Just concentrate movements on areas you wish to chisel, and use Foreo's conductive serum for safer, more enhanced results.

Available at Foreo.com

Honey Infused Lip Oil, £24 | Gisou

Why You’ll Love It: Gisou’s story is one of family heritage: its hero ingredient honey is sustainably sourced from the Mirsalehi Bee Garden owned by the family of influencer Negin Mirsalehi. This intensely hydrating lip oil has just joined its ranks of Instagram-famous hair and body products. Here, honey is blended with hyaluronic acid to work together to deliver smooth, plump and nourished lips, all while subtly enhancing their natural colour. Without the stickiness of a gloss, the oil is a no-fuss alternative to be worn on its own, under or on top of other lip products. Over time it’ll work to refine lips, providing long-lasting shine and conditioning.

Available at Uk.Gisou.com

De Los Santos Eau De Parfum, £127 | Byredo

Why You’ll Love It: Inspired by Mexico’s Dia de los Muertos and All Saints’ Day, this aromatic amber and incense fragrance strives to capture the essence of coming together in celebration. Earthy notes are complemented by sweeter, more floral elements to bring this like-no-other scent to life. Byredo’s fragrances can be expensive, but in return you are guaranteed long-lasting wear.

Available at Selfridges.com

The Body Wash, £25 | Nécessaire

Why You’ll Love It: Beyond its Insta-worthy aesthetic and packaging, Nécessaire has gained popularity for its lavish range of clean, self-care products. This body wash provides a luxurious and nourishing cleanse. The gel formula transforms into an ever-so-creamy foam, buffing away at dirt and impurities to leave smooth skin in its place. Rich with vitamins, the wash is formulated with multiple omegas, niacinamide and vitamins C and E. Free from fragrance and suitable for skin on the more sensitive side, this one’s a pleasure to use.

Available at SpaceNK.com

SuperDew Highlight Balm, £17 | Tower 28

Why You’ll Love It: If you’ve raved over the ‘glass skin’ and ‘wet look’ trends, this translucent complexion-boosting highlight balm is one way to get that balmy ‘no-make-up-make-up’ glow. Brimming with skin-loving ingredients such as chamomile and green tea extract, Tower 18’s vegan formula delivers a no-shimmer luminous finish that glides effortlessly onto the high points of your face for a natural and effortless sheen. Warm up on your fingers, or dip a beauty sponge directly into the product before blending lightly into cheekbones, brow bones and cupid’s bow.

Available at Revolve.com

ACV Hair Rinse Lite, £26.95 | dpHUE

Why You’ll Love It: dpHue bills itself as a ‘problem solving’ brand, working to ensure salon-quality hair from the comfort of your own home. With a focus on the sensitive needs of colour-treated hair, it boldly suggests kicking shampoo out of your routine completely and using this product instead. The Hair Rinse cleans hair thoroughly while pledging to maintain colour vibrancy. Its (not so) secret ingredient is apple cider vinegar (AVC) which gently cleanses hair without stripping the colour you’ve worked hard to maintain. It also maintains the natural oils produced to promote a healthy scalp. The ACV works hand in hand with argan oil and aloe vera to seal hair cuticles, enhance shine and moisturise each strand, leaving hair feeling soft and fresh looking. Apply directly onto a wet scalp after squeezing out excess water, massage then rinse thoroughly.

Available at CultBeauty.co.uk

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.

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