11 Affordable Products Beauty Influencers Love
11 Affordable Products Beauty Influencers Love

11 Affordable Products Beauty Influencers Love

From sheer lip tints to skin-quenching blushers, these are the new and affordable products top beauty influencers are making room for in their make-up bags and skincare routines.
By Rebecca Hull

All products on this page have been selected by our editorial team, however we may make commission on some products.

Curél Deep Moisture Spray, £19.50

Loved By: Eilidh, @Addicted_To_Face

Why She Rates It: “This spray is my new go-to. It delivers a constant stream of hydration, and is full of ceramides, which my dry skin craves in winter. I start by spritzing it onto my skin, then I layer an oil over the top to really soothe any dryness and irritation. It’s a one-way ticket to silkier, softer skin.” 

Available at Boots.com

Shiseido Microliner Inks, £21

Loved By: Naomi, @TheLondonFoxx

Why She Rates Them: “These microliners are incredible for creating subtle definition around the eye. There are new shades available – including yellow and teal – for something a bit different. The staying power is impressive, as is the colour payoff, which is so vivid and rich. The creamy texture means you can build them up as you much or as little as you like – they’re very versatile.”

Available at Shiseido.co.uk

Charlotte Tilbury Airbrush Setting Spray, £26

Loved By: Sofia, @Honest.Skin

Why She Rates It: “This is one of my newest discoveries and I can’t get enough. It’s amazing for oily skin, and once spritzed on, my make-up doesn’t budge all day. Best of all, the formula doesn’t make my skin feel dry or greasy – it sets fast and lends such a great glow to my skin. It’s one of the best setting sprays I’ve ever tried.” 

Available at CharlotteTilbury.com

Dr PawPaw Rich Mocha Balm, £2.99

Loved By: Eva, @WhatEvaWears

Why She Rates It: “I’ve only just started using this, but it’s quickly earned a permanent place in my make-up bag. Thanks to its caramel tone, it lends a bit of warmth, while the original formula – made up of papaya fruit, aloe vera and olive oil – locks in moisture and gives skin a subtle, glossy sheen. Apply it in a sheer layer or build it up for a more impactful look. It’s also pretty swept over the cheeks, lips or lids for a dewy, sun-kissed glow.”

Available Amazon.co.uk

Sann Beauty Nourish & Care Lip Serum, £24

Loved By: Elisa Lune, @Elisa_Lune

Why She Rates Them: “I’ve just come across this brand and am loving the products. The founder took three years to make these lip serums and they need to be talked about more. Available in four shades, including a clear one, they’re the perfect balance between moisture and pigment – and leave a really healthy sheen behind on the lips. My favourite shade is ‘Sunset’. It’s a gorgeous, neutral gold which catches the light perfectly to make the lips look healthy and full. The packaging is really elegant – a great addition to any make-up bag.” 

Available at SannBeauty.com

Fenty Gloss Bomb Cream Colour Drip Lip, £18

Loved By: Em Roberts, @EmRoberts.M

Why She Rates It: “These cream lip glosses have the most incredible pigment. They are not sticky or greasy, they just plump lips up with some subtle colour. The colour range is vast and there’s something that works every skin tone. Great for daytime wear, but also the evening if you layer them up.” 

Available at Boots.com

Byoma Moisturising Rich Cream, £13.99

Loved By: Jasmine, @JasmineTalksBeauty

Why She Rates It: “I’m enjoying the Byoma Moisturising Rich Cream at the moment. It’s really nourishing and contains all the ingredients your skin barrier needs to stay happy. At the same time, it’s not too rich or heavy and doesn’t feel greasy, so you can easily wear under your SPF during the day or use it to replenish your skin overnight.”

Available at Byoma.com

Beauty Pie Supercheek Cream Blush, £8.92

Loved By: Jessica Skye, @_JessicaSkye 

Why She Rates It: “I’ve just discovered this blush and I keep it in my bag for top-ups throughout the day. The ‘Sexy Berry’ shade is the best. It’s a hybrid between a bronzer and a blusher, so you get that plump, fresh, rosy glow. Plus, it’s a cream, so you can apply it easily with your fingers.”

Available at BeautyPie.com

Monday Muse Skin The Cleanser, £28

Loved By: Rachel Joy, @JoyInMySkin

Why She Rates It: “I love this silky, milky gel cleanser. It’s so lightweight, yet still thoroughly cleanses your skin. It’s also hydrating and comforting, making it perfect for the mornings. You can use it as a double (second) cleanse in the evening, too – my skin always feels so plump and looks much healthier afterwards. Even better, it’s a vegan formula.” 

Available at MondayMuseSkin.com

Byoma Hydrating Serum, £12.99

Loved By: Charlène, @Msceebee

Why She Rates It: "My favourite new beauty buy right now is this hydrating serum. It gives an instant boost of hydration, offsetting the cold and windy weather that often leaves my skin feeling so dry. I got myself a miniature size of this to begin with and was so impressed how well it worked for my skin. The best thing? It's budget-friendly, too." 

Available at CultBeauty.co.uk

Summer Fridays Lip Butter Balm, £21

Loved By: Elise Gill, @Lumi_Lise 

Why She Rates It: "My pick is this buttery balm from Summer Fridays. I love the formula of it as it's so conditioning and hydrating, thanks to shea butter and murumur oil. It's also a wonderful multi-tasker as it works as a lip gloss, eye gloss and a highlighter. Plus, the soft beige shade is ideal for no make-up make-up days."

Available at CultBeauty.co.uk

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